Souq Waqif Boutique Hotels Travels to IMEX 2013
Five-Star Boutique Destination Represents Qatar alongside QTA in Frankfurt
Doha, 22 May, 2013: After announcing two brand new boutique properties at Arabian Travel Market earlier this month, Souq Waqif Boutique Hotels is part of a high-level delegation accompanying the Qatar Tourism Authority (QTA) to participate in the 11th edition of IMEX, the world's leading gathering of experts in incentive travel, exhibitions and events, to meet with some of Europe's top travel agents and buyers in the Meetings, Incentive, Conference and Exhibition (MICE) industry, currently being held in Frankfurt, Germany.
At this international event, Souq Waqif Boutique Hotels will be showcasing its meeting and conference facilities, in addition to its unique stay, dining and spa offerings, all of which represent traditional Qatari hospitality.
Having recently won the title of ‘Qatar's Leading Boutique Hotel’ at the World Travel Awards for Al Najada, Souq Waqif Boutique Hotels is one of the eight select Qatar-based hotels which have been chosen to represent the nation alongside QTA at IMEX 2013, where QTA is highlighting Qatar’s world-class facilities and promising development as a destination for sports, business, leisure and cultural tourism to MICE related and other global stakeholders.
“We are excited to be here at IMEX 2013 today, as attracting and sustaining MICE sector opportunities is one of our key business priorities,” said Abdo Kayali, Group Director, Sales and Marketing, Souq Waqif Boutique Hotels, who is currently representing the hotels in Frankfurt.
“Qatar is becoming a known destination for MICE, as well as other major global events – in a year, Qatar hosts over 55 events. Therefore, strategically speaking, business prospects generated through incentive travel are plenty. We, at Souq Waqif Boutique Hotels, are glad to cater to this market segment by providing a corporate stay venue that enables delegates to experience Qatari hospitality and culture at its authentic best. Offering state-of-the art business facilities for corporate events – plus 10 different kinds of cuisine, customized excursions to tourist attractions in Doha and highly personalised, tailored service – we offer a truly complete hospitality package.”
In March, Souq Waqif Boutique Hotels hosted over 200 delegates from the MICE Arabia Conference at a grand gala dinner event held at Terrace Lounge in Al Mirqab, as the official sponsor of the evening.
While all boutique destinations are suitable for business and leisure purposes, Al Mirqab is known to be an ideal venue for corporate events, mainly due to its two conference rooms designed to accommodate 150 people in theatre-style, 80 in classroom style, or 30 in ‘U-shaped’ presentation style. Further, Al Mirqab also houses Al Rayyan Theatre, an indoor 980-seat, state-of-the-art amphitheatre which can be used for a variety of events.
Furthering its global awareness drive, Souq Waqif Boutique Hotels also participated in the renowned international travel trade show, ITB Berlin, as well as The Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM) which took place in Abu Dhabi, UAE, earlier this year.
A variety of packages for both leisure and business travellers are on offer at each of the five-star boutique destinations. For more details on the different packages, please visit the hotel’s official website: www.swbh.com.
About Souq Waqif Boutique Hotels:
Souq Waqif Boutique Hotels is an exclusive collection of boutique hotels owned and managed by Al Rayyan Hospitality. Individually recognized as Al Najada, Al Mirqab, Arumaila, Musheireb, Al Jasra and Al Bidda Boutique Hotels, the Souq Waqif Boutique Hotels are each designed to set a unique atmosphere with their distinctive décor, service and dining options. Following the concept of boutique hotels, introduced by Souq Waqif Boutique Hotels to the Middle East, none of the hotels feature more than 37 rooms. Speckled across the historic, thriving Souq Waqif, the six boutique hotels have inherited their traditional names from nearby residential neighborhoods. From leisure to fine dining, the Souq Waqif Boutique Hotels collection offers a rich variety of opportunities to experience Qatari hospitality. Ultimately, Souq Waqif Boutique Hotels aim to offer a culturally rich series of accommodation, offering guests a unique blend of authentic Qatari hospitality and modern facilities.