STARWOOD HOTELS & RESORTS CELEBRATES SIXTH ANNUAL ‘IFTAR FOR CABS’ INITIATIVE
Starwood associates celebrate the Holy month of Ramadan showing their appreciation to the hard working cab drivers of the Middle East
Dubai, UAE – 23 June, 2015 – As part of its ongoing commitment to the Holy Month of Ramadan, Starwood Hotels & Resorts is celebrating its sixth annual ‘Iftar for Cabs’ initiative at more than 40 participating Starwood hotels in the Middle East. During the hour of Iftar on Wednesday, July 8th 2015, all cab drivers who drive through the main entrance of any of the participating Starwood hotels will receive complimentary Iftar packs to break their fast. This year, Starwood is also extending the gesture to its partner-drivers at Uber.
Conceptualized by Starwood Hotels & Resorts – the ‘Iftar for Cabs’ initiative has been running since 2010 and has since become an annual tradition for many cab drivers throughout the region. Last year, Starwood delivered over 3,000 Iftar packs to cab drivers across the region.
“We thank the cab drivers and our partner-drivers at Uber who support Starwood hotels and provide our guests with transportation services throughout the year,” said Guido de Wilde, Senior Vice President & Regional Director, Starwood Hotels & Resorts, Middle East. “Iftar for Cabs embodies the spirit of Ramadan and we are extremely proud of our hotel teams as they unite to give back and recognise important members of our community,”
Catering teams at each hotel will prepare Iftar packs, which will include a diverse selection of food and beverage items. Associates from across various departments within the hotels, including Catering, Administration and Guest Services, will join forces on the ‘Iftar for Cabs’ initiative. This year Starwood will also hand Iftar packs to its partner-drivers at Uber.
“The initiative has been widely appreciated by our hotel owners, the local communities and transport authorities and we are excited to continue the tradition,” added de Wilde.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points®by Sheraton, Aloft®, Element®and the recently introduced Tribute Portfolio™. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates.