Starwood Hotels & Resorts in Asia Pacific Welcomes New ‘Wines of the World’
To Celebrate the Launch, Guests Enjoy 25% Off on A Flight of Three Wines at over 300 Restaurants & Bars across Asia Pacific
Malaysia – May, 2014 – Starwood Hotels & Resorts in Asia Pacific is celebrating a milestone expansion of its popular ‘Wines of the World’ program. Originally launched in 1999, the sixth edition of ‘Wines of the World’ program will now feature over 250 wines from 30 quality wineries in 11 countries across five continents.
A worldwide wine expedition took place to source the best choice in wine for discerning wine-lovers. Wines available by bottle, glass or tasting menu represent leading regions such as Argentina, France, New Zealand, South Africa, Spain and China. And new to the list are wineries from Australia, Chile and India; with additional wineries from France and Spain joining the expanded 2014 selections.
Latest additions to the menu include Wynns of Australia, with wines that are universally acclaimed for their consistent quality and depth of flavour hosted from terra rosa soil. The menu expands to include wines by Torres - one of the most recognizable names in Spanish wine. Also included is the Luis Felipe Edwards winery in Chile which remains a family run operation and winner of Chile’s ‘Producer of the Year’ by the AWC Vienna International Wine Challenge.
Martin Jones, Vice President, Food & Beverage, Asia Pacific, Starwood Hotels & Resorts said, “Wines of the World program is established with one goal in mind - to become a destination for a great wine experience, no matter where travel takes you. For 15 years, we have established a strong partnership with wineries around the world. The latest additions of the Wines of the World program offer an expansive range of wine selections that will allow us to cater to even greater preferences and palettes of our guests.“
Starwood Hotels’ ‘Wines of the World’ expansion coincides with a recent International Wines & Spirits Research (IWSR) survey in which findings suggest that people in Asia-Pacific drink more red wine than the French and that the region will consume more than 4 billion bottles of wine in the next three years. Starwood is at the forefront of the trend and has noticed an increased interest in wine appreciation. In 2013, Starwood hotels & resorts has purchased as many as 660,000 bottles across Asia Pacific, and the number is expected to grow even more in the next years to come.
Designed for oenophile’s and wine new-comers alike, the new and expanded ‘Wines of the World’ is available across over 250 properties in Asia Pacific. To celebrate the launch, the ‘Wines of the World’ offering extends to a ‘Flight of Three Wines’ package* from 15 May until 15 July 2014, at over 300 venues across Asia Pacific. Guests can select any three wines by the glass from the ‘Wines of the World’ menu and enjoy 25 per cent off - proposing the perfect reason to try something new! Each of Starwood’s hotels & resorts feature a selection of wines by the glass offerings including champagne, sparkling wine and choice of reds and whites.
In Malaysia, the ‘Wines of the World’ promotion is available at all Starwood Kuala Lumpur hotels. The participating hotels are Sheraton Imperial Kuala Lumpur (Pavilion Lounges and Villa Danieli), The Westin Kuala Lumpur (Prego, Qba Latin Bar & Grill and The Living Room), Le Méridien Kuala Lumpur (Latest Recipe, PRIME and Favola) and Aloft Kuala Lumpur Sentral (W xyz℠ Bar).
Further up north, the two properties based in Langkawi will also be running the program – The Westin Langkawi Resort & Spa (Tide Restaurant and Breeze Lounge) and The Andaman, A Luxury Collection Resort (Jala Restaurant, Tepian Laut, The Restaurant, Beach Bar and The Jentayu Lounge). While over in Penang, selected dining venues in Four Points by Sheraton Penang such as The Best Brew and The Eatery will participate in ‘Wines of the World’.
Across the South China Sea, the ‘Wines of the World’ promotion will be available at Le Méridien Kota Kinabalu (Circle Restaurant, Flames and The Lounge) and Four Points by Sheraton Sandakan (The Best Brew, The Eatery and The Lobby Lounge).
*To enjoy the discount, wine lovers have to be an existing member of the award-winning Starwood Preferred Guest (SPG) loyalty programme – or new members are welcome to sign up at any venue in order to start their wine journey. Sign-up is free. Starwood’s award-winning Starwood Preferred Guest® (SPG®) loyalty programme offers Starpoints that can be redeemed on free nights and flights.
About Starwood Hotels and Resorts Worldwide Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 181,400 employees at its owned and managed properties. We are a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. One of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG) allows members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.