STARWOOD HOTELS & RESORTS TO DEBUT FOUR POINTS BY SHERATON IN SAUDI ARABIA
Four Points by Sheraton Riyadh Khaldia to Open Mid-2013 in the Heart of the City
Riyadh, Kingdom of Saudi Arabia – February 11, 2013 – Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) has signed an agreement with Khaldia Towers Company, a partnership between Al Jedaie Group and Al Hokair Group, to operate a Four Points by Sheraton hotel in Riyadh, Saudi Arabia. The Four Points by Sheraton Riyadh Khaldia will open in the second quarter of 2013, marking the entry of Starwood’s Four Points by Sheraton brand into Saudi Arabia. The hotel will feature 376 guest rooms including 138 suites, three restaurants and lounges, and an ultra-modern meeting and event space, including 18 purpose-built meeting rooms along with a spa and fitness centre.
“Together with Khaldia Towers Company, we are delighted to introduce the Four Points by Sheraton brand to the Kingdom and further expand our footprint in the country,” said Roeland Vos, President Starwood Hotels & Resorts, Europe, Africa & Middle East. “As Saudi Arabia continues to attract business travellers and religious tourism, the time is right to extend the Starwood portfolio across the country.”
Mr. Othman S. Abahussain, General Manager of Khaldia Towers Company added, “We are excited about opening our first hotel with Starwood and introducing the Four Points by Sheraton brand in Saudi Arabia. There is a strong demand for mid-market hotel brands in the country and we believe Four Points by Sheraton has a great reputation with business travellers globally.”
Starwood’s Four Points by Sheraton brand’s ‘best for business’ approach provides travellers with everything that matters the most with stylish design and an uncomplicated friendly approach to hospitality and service – all at a great value.
Four Points by Sheraton Riyadh Khaldia will be located 20 minutes from the business areas of Riyadh and 45 minutes from Riyadh King Khalid International Airport. The hotel will also feature all of the brand’s defining elements, including the signature Four Points by Sheraton Four Comfort bed and free Wi-Fi in all public areas, reflecting the brand’s promise and insight into the needs of today’s traveller.
“Growing the Four Points by Sheraton brand in key Middle Eastern markets, where we see continued demand for affordable yet innovative lodging options is core to our development strategy,” said Bart Carnahan, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East. “With one of the strongest pipelines in the Starwood brand portfolio and with more than 170 hotels around the world, Four Points by Sheraton has solidified its place as Starwood’s third largest brand with the second-biggest global pipeline.”
Starwood today operates close to 50 hotels and resorts across the Middle East under eight of the company’s nine distinct lifestyle brands including: The Luxury Collection, St. Regis, Sheraton, Westin, W Hotels, Le Méridien, Four Points by Sheraton and Aloft. With the opening of Four Points by Sheraton Riyadh Khaldia, Starwood will operate a total of 12 hotels in Saudi Arabia with additional five new hotels to in the country over the next three years.
About the Al Jedaie Group
Sheikh Ali Al Jedaie currently serves as the Chairman and Managing Director for the Al Jedaie Group. The group was established in 1958 primarily in the retail distribution of furniture and consumer goods and is engaged in a diverse mix of businesses throughout the Middle East that include: retail, IT, industrial development, automotive sales, and real estate development. The group’s real estate developments primarily include large shopping malls, office buildings, and commercial estates and is considered one of the leading companies in the region.
Al Hokair Group
Sheikh Abdulmohsin Al Hokair is the founder and current Chairman of the Al Hokair Group. The Group is a diversified conglomerate with business interests primarily in Saudi Arabia that include: industrial production and distribution, entertainment, restaurant, and hospitality interests.
About Four Points by Sheraton
Great Hotels. Great Rates: With more than 170 Four Points by Sheraton hotels in nearly 30 countries, travellers can find the timeless style and comfort they’re looking for with genuine service and everything that matters most, all around the world. From Santiago to Shanghai and Milan to Milwaukee, Four Points by Sheraton hotels can be found in big urban centres, by the airport, near the beach, and in the suburbs. A recent $1 billion invested in renovations, conversions, and new-build hotels has made the brand stronger than ever. Four Points by Sheraton, like all brands within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, which offers a breakthrough policy of no blackout dates on Free Night Awards. To learn more, visit www.spg.com.