Studio Masr Elevates Middle Eastern Charm with its New Restaurant in Abu Dhabi
Crème de la crème will open a second restaurant in Dubai and plan to have three more restaurants to follow in the next four years.
February 2013, Abu Dhabi, UAE: Studio Masr is proud to announce the opening of its first restaurant in the United Arab Emirates. Situated in the capital’s World Trade Centre Mall, the stunning location offers customers the chance to enjoy the best of Middle Eastern cuisine. Studio Masr already has twenty five branches across Egypt and one in Saudi Arabia and operates through Crème de la crème a member of Saif Belhasa holding within the UAE.
Studio Masr, a leading Egyptian movie-production studio in the golden era of the Egyptian cinema, has been revived into a casual dining restaurant with a cinema based theme. Delivering an authentic cinematic dining experience that is casually elegant yet infectiously fun; the film-production themed restaurant features sets of the most famous Egyptian movies. Some of the dishes have been inspired by past movies and reflect the names of the historic films produced by Studio Masr. The Mediterranean grill offers the most recognized dishes and collective flavors from Egypt, Lebanon, Jordan and Saudi Arabia.
Wessam Eldin Shehata, General Manager, Crème de la crème a member of Saif Belhasa holding said: “It gives me great pleasure to announce the opening of the new Studio Masr Restaurant in Abu Dhabi; we feel it brings something exclusive to the UAE. Studio Masr restaurants are designed to give customers an exclusive dish from Middle Eastern Cuisine and an Egyptian film experience. We will open a second restaurant in Dubai and plan to have three more restaurants to follow in the next four years”.
The restaurant features 324 square metres of warm casual ambience, including a huge collection of movie star portraits under a string of festival lights. The restaurant attracts a highly loyal clientele; it is usually filled with all demographic based customers. The Studio Masr menu is centered on charcoal grill kebab items such as marinated beef, lamb, chicken and seafood. Guests can also enjoy the Jordanian Mansaf, Lebanese Mezza and Studio Masr’s popular dessert, The Ailit Zizi.
Crème De La Crème aims to build the Studio Masr brand, to make it the forefront of Middle Eastern cuisine. The Abu Dhabi restaurant will introduce Studio Masr’s brand across the UAE in the food & beverage market. Crème de la crème is looking towards the future by identifying new outlets for more Studio Masr restaurants to open in the next few years.
Studio Masr is an exclusive cinema themed restaurant. Originally, Studio Masr was a leading Egyptian movie-production studio that first produced world-class films throughout the Middle East during 1930’s, 40’s and 50’s. Overtime, Studio Masr has been revived into a casual dining restaurant. Showcasing their historic cinema experience, the restaurant is designed with the essence of old Egyptian movies to reflect a warm family atmosphere. Studio Masr creates a casually elegant, yet infectiously fun ambiance for guests visiting the restaurant. Specializing in charcoal grill entrees and authentic Egyptian and Middle Eastern Cuisine, the variety of recipes include a wide range of perfectly balanced flavours from Egypt, Lebanon, Jordan and Saudi Arabia that create a marvelous collection of grilled and oriental dishes.
Location: Studio Masr is now open at Abu Dhabi’s Word Trade Centre.