SUBWAYÒ Restaurants Launches Fresh Catering Platters across Middle East Region
Delivery of Customized Eating Options Coincides with Onset of Ramadan
Dubai-UAE: 09 August, 2011 – SUBWAYÒ restaurants, the world’s largest submarine sandwich franchise, has launched a ‘Fresh Catering’ concept across the Middle East region, offering patrons an exciting platter ideal for all occasions.
Coinciding with the onset of the Holy Month of Ramadan, the service commenced on 1 August and will continue until 30 October. Designed to deliver customized options for Ramadan meals, the fresh party platters are perfect for all gatherings particularly Sohour and Iftar when people tend to eat in groups.
Patrons across the Middle East including the UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Egypt, Jordan and Lebanon can enjoy the party platters by either placing a home delivery order or visiting any of the Subway outlets. Subway encourages guests to create sandwiches in the platter according to personal preferences.
Hisham Ghazal, Brand Manager of SUBWAYÒ Middle East and Africa, said: “We are thrilled to launch Fresh Catering and provide options that reflect our benchmark in meeting customers’ needs and taste desires.
“In addition to demonstrating our concern for our patron’s wellbeing, the Fresh Catering service offering platters and giant subs has made fresh and healthier food even more easily accessible. Through our continued efforts, we look forward to making Subway a way of life that is not just another food option but a must for all occasions.”
As part of its social responsibilities to give back to the community, SUBWAY® restaurants is additionally marking Ramadan by catering platters to orphanages, elderly houses and children with special needs.
To know more about the Fresh Catering initiative, logon to www.subwayarabia.com or visit the Facebook page.
The SUBWAYÒ chain recently became the largest submarine sandwich franchise in the Arab world with more than 250 restaurants in some of the most important locations. It currently boasts more than 100 stores in the UAE, 45 in Saudi Arabia and Kuwait, 17 in Qatar, 11 each in Jordan and Bahrain, nine in Oman, four in Egypt and five in Lebanon.
During 2010, in the ZagatÒ Fast Food Survey, the SUBWAYÒ restaurants brand was ranked at first place by consumers in the ‘Most Popular’, ‘Top Service’ and ‘Healthy Options’ categories for food brands with 5,000 or more locations.
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The SUBWAY® restaurant chain is the world's largest submarine sandwich franchise, with nearly 35,000 locations in 98 countries.
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the SUBWAY® chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. The SUBWAY® brand was ranked the number one Franchise. The SUBWAY® restaurant ventured outside North America when the first outlet opened in Bahrain in December 1984. Since then, the SUBWAY® concept has gone around the world with restaurants opening from Argentina to Zambia.
For more information about the SUBWAY® restaurant chain, please visit www.subwayarabia.com.
SUBWAY® is a registered trademark of Doctor’s Associates Inc.