SUITEBLANCO ARRIVES IN QATAR
The Spanish fashion firm opens its first store at the Lagoona Mall in Doha
Doha, Qatar, 9 January, 2012: SuiteBlanco, one of the most prominent fashion companies in Spain with an ever-growing presence on the international market, is continuing its firm commitment to the Middle East and is ending the year by entering a new Arab market.
After setting foot in the United Arab Emirates in 2010, the State of Qatar has emerged as a major opportunity to keep broadening horizons and fostering the expansion process to which the brand is committed. As from December 2011, the Lagoona Mall in the city of Doha has welcomed the Spanish firm amongst its ladies’ fashion options.
Aniss Baobied, GM of Liwa group said: “We’re very happy to kick-start the operations for SuiteBlanco in Qatar. Our corporate group has established a strong presence in the market with several globally-recognized brands and we are confident that SuiteBlanco will be a great choice for the ladies fashionistas in the country. We chose Lagoona because we firmly believe that it sets new standards in the world of lifestyle shopping and that it provides us with the platform and exposure we need to maintain our image.”
With this new sales outlet, the store chain is consolidating its presence in the territory and reasserting its collaboration with the Liwa group which runs the SuiteBlanco stores in the UAE and from now on also the openings which are to take place in Qatar.
In conjunction with the current expansion process, the company is also going through a process to overhaul its corporate image which includes the global transition of its logo to that of SUITEBLANCO; a logo which lends international value to the brand without losing its original identity.
In view of the imminent change and in order to secure the future projects of the company in the country, the recent opening in Qatar already incorporated the new SUITEBLANCO image.
Blanco currently has in excess of 200 stores and it stands out for offering a product which is faithful to the young, urban spirit of the woman it is targeting. Every season, its varied collections of clothes, complements and accessories include models which blend top trends and design with a low cost.