Summer Streets on Regent Street
Regent Street, London W1 is to become traffic-free every Sunday throughout July as part of the “Summer Streets” programme – the first of its kind in the UK – in partnership with the Mayor of London
Each Sunday, on 7, 14, 21 and 28 July, people will experience London’s iconic Regent Street as a traffic-free destination. Visitors will be able to relax and enjoy a creative programme of performances, fashion and installations, and participate in free exercise classes, games and sensory experiences. Summer Streets will make the area a more pleasant experience for residents and visitors alike, enhancing the environment for shoppers and sightseers to enjoy this central location in the heart of the West End.
Originally inspired by ideas in the Mayor's Air Quality Strategy and a similar initiative in New York City, Summer Streets will encourage shoppers to experience London’s finest retail venues in a different way. It will make the most of the international flagship fashion stores located on Regent Street, creating a fun showcase for the shopping experience every Sunday, when they will be able to enjoy the open space, relaxed atmosphere and cleaner air.
The Mayor of London, Boris Johnson, said: "Summer Streets is a fabulous way to experience one of the country's finest retail destinations every Sunday in July. With its exceptional Nash design few areas can rival the rich history of Regent Street. We want to make shopping in the flagship stores and eating in the nearby restaurants even more enjoyable, turning a visit to this world-renowned street the ultimate summer shopping treat.”
With the street free from traffic and open to all, visitors can make the most of their visit by downloading the free Regent Street Walking Tour iPhone app from the App Store, which takes users on a step-by-step guide of the famous architectural and historic features of the street. If shopping is high on their agenda, visitors can also download the free Regent Street Shopping & Lifestyle iPhone app.
Annie Walker, Director of the Regent Street Association, said: “Summer Streets provides a unique opportunity for pedestrians to experience Regent Street at its best, with its wide, open spaces and beautiful architecture.
With over 75 flagship stores to explore, people can make the most of their time shopping with four consecutive traffic-free Sundays.”
Summer Streets on Regent Street was inspired by an annual initiative in New York City when nearly seven miles of NYC’s streets are opened for people to enjoy, while encouraging New Yorkers to use more sustainable forms of transportation.
Cllr Daniel Astaire, Westminster Council’s Cabinet Member for Business said: “The Summer Streets initiative on Regent Street is a thought-provoking and interesting project and I look forward to seeing its impact on businesses in the area.”
Regent Street provides a world class shopping experience and has many promotional initiatives in place, including the Regent Street gift card that is accepted in over 135 stores, hotels and restaurants, including the two Food Quarters, Heddon Street and Swallow Street. Regent Street’s Shopping App helps shoppers navigate the area, showcasing the street’s diverse shopping, fashion and lifestyle offer, as well as the Regent Street Walking Tour app, which gives users a fascinating guide to the renowned architecture of the famous curve. The newest service launched by Regent Street is ‘Hands-Free Shopping’ which allows customers to shop and have their bags delivered home or to their hotel for a flat fee of £30, within designated postcodes, allowing customers the freedom to make the most of their trip.