Super 8 Takes on Tough Mornings, Rewards Travelers Who #RollWithSuper8
Hotel Chain Makes Mornings Sweet with New Simply Super Cinnamon Roll, Enhanced SuperStart Breakfast
PARSIPPANY, N.J. (March 11, 2013) – Missing that extra hour of sleep this morning? For anyone who struggles with a long commute, getting the kids to school or just arriving at the office in one piece, the Super 8® hotel brand knows that mornings can be tough, which is why the hotel chain is doing its part to make them a little sweeter with the introduction of the exclusive Super 8 Simply Super Cinnamon Roll.
Available starting today at all of the brand’s more than 1,900 locations in U.S., the hotel company is celebrating by handing out 15,000 complimentary Super 8 Simply Super Cinnamon Rolls in New York City and inviting consumers nationally to participate online by entering a photo sharing sweepstakes for a chance to win a Super 8 Destination Vacation.
The cinnamon roll is part of a larger nationwide launch of the brand’s recently enhanced SuperStart® breakfast, designed to offer consumers a more satisfying and consistent breakfast experience. Anchored by the Simply Super Cinnamon Roll, the breakfast features products from well-known consumer brands across eight key food groups such as cereal, juice, yogurt, waffles and more.
“Monday mornings are tough and with Daylight Savings Time commanding us to ‘spring forward,’ we wanted to create something that everyone can look forward to waking up to,” said Heny Gabay, vice president of marketing for Super 8. “Not only is the Simply Super Cinnamon Roll the perfect way for guests to start their day, it’s an indulgent and delicious treat that can take their minds off the hour of sleep they lost.”
In addition to free sampling, consumers throughout the U.S. are invited to participate in the #RollWithSuper8 Sweepstakes by posting photos of themselves indulging in a cinnamon roll, preferably one that’s Simply Super, on Twitter or Instagram with the hashtag #RollWithSuper8. Consumers can enter throughout the day on March 11, 2013. Following the sweepstakes, one lucky winner will receive a Super 8 Destination Vacation consisting of accommodations for seven nights at a Super 8 hotel of their choice, complimentary roundtrip airfare for two anywhere in the continental U.S. and $300 in Wyndham Rewards® Prepaid Visa Gift Cards. Participants must be 18 years or older to enter and prizes will be awarded in the form of 500,000 Wyndham Rewards points. Excludes residents of Rhode Island. Official sweepstakes rules are available at www.super8.com.
About Super 8
Part of Wyndham Hotel Group, the Super 8® hotel brand is one of the world’s most well-known hotel chains with over 2,300 locations around the globe, more than any other economy lodging provider. Most hotels offer an array of complimentary amenities including free Wi-Fi, a free SuperStart® continental breakfast and the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty program.
Each Super 8 hotel is independently owned and operated under franchise agreements with Super 8 Worldwide, a subsidiary of Wyndham Hotel Group and parent company Wyndham Worldwide Corporation (NYSE: WYN). This excludes certain international hotels, which may be managed by one of the affiliates of Wyndham Hotel Group. Reservations and information are available by calling 1-800-454-3213 or by visiting www.super8.com.
Wyndham Hotel Group is the world’s largest hotel company with over 7,340 hotels and approximately 627,440 rooms in 66 countries. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.
About Wyndham Rewards
Super 8 hotels participate in the Wyndham Rewards® loyalty program, the largest in the lodging industry based on the number of participating hotels. Points can be redeemed for complimentary hotel stays, airline tickets, name-brand merchandise and dining and shopping gift cards, among other options. In lieu of points, members may elect to earn airline or rail miles with a variety of carriers. More information is available at www.wyndhamrewards.com.