SWBH exhibits at ITB Berlin for the third year running

Doha – March9, 2015: Souq Waqif Boutique Hotels (SWBH), the luxury, five-star hotel collection owned and managed by Al Rayyan Hospitality, announced its third year of attendingITB Berlin, the International Tourism Exchange exhibition, held in Berlin, Germany, from 4 - 8 March 2015. SWBH’s participation is part of a high-level delegation representing Qatar Tourism Authority (QTA) with the aim of promoting the country’s tourism products whilst reflecting Qatar’s deep-rooted traditional hospitality.

“We are looking forward to being at ITB Berlin 2015, one of the world’s most important travel and tourism exhibitions, and to be able to showcase SWBH’s unique style of hospitality, a blend of modern design, contemporarytaste and authentictraditional atmosphere,” said Vasken Vartanian, Director of Sales & Marketing at Souq Waqif Boutique Hotels.

Vartanian pointed out that the ITB Berlin stop is one of several activities on the collection’s 2015 calendar as it seeks to expand SWBH’s presence in international events.  The aim is to highlight its unmatched offering in Qatar and the region in terms of its ultramodern facilities and special features, embodying the best of local culture, design and architecture.

“Our relationship with international markets is strong, particularly with Germany as our German visitors have increased by 100% since we signed business agreements with leading travel and tourism companies in the country. Besides, we have built several solid partnerships with major travel companies in our region, and our presence in Berlin is a great opportunity for us to discuss our mutual goals and communicate the latest updates from SWBH,” added Vartanian, who noted that SWBH succeeded in achieving 12contracts with the German tourism operators.

As an aside to ITB Berlin 2015, Vartanian revealed that SWBH is stepping up the pace to open its 9th hotel which will make a valuable addition to the collection.