Swiss International Hotels (China) Group strengthens business in Taiwan
Swiss International sees Taiwan as a strategic expansion territory in Greater China
International Hotels (China) announced it has signed a Franchise Agreement with YOKO International Corporation of Taipei on September 10, 2015, to develop their business in theTaiwan region. The agreement is part of the companies' shared strategy to build a solidpresence in the Taiwan hospitality market that is strategically located across the straits fromFujian Province in the south of China.
Swiss International Hotels (China) presently owns and operates two landmark hotels in Xiamen and Nanchang with further locations under development in Shanghai, Beijing, Guiyang,Kunming, Hangzhou and Wuyishan.
YOKO International Corporation is a public listed company in Taiwan and is active in various businesses, such as high tech products, surveillance facilities, commercial hotels and overseas E-commerce, and plans to operate 3-5 new hotels across Taiwan within the next five years, the first property being a 270 room hotel in the high-tech development zone of Hsinchu, west of Taipei, that is scheduled to open in 2017.
"We have wanted to enter the hospitality market for some time now and are excited to be aligned with Swiss International Hotels and its brands as a partner. We can benefittremendously from their extensive experience and know-how," said Mr. Chou Ming Qing,Chairman of YOKO International Corporation.
"We are delighted to expand our brands into Taiwan," said Benjamin Yan, Chairman of Swiss International Hotels (China) Group, which has been one of our priorities. "We are proud to be associated with YOKO and are confident that the hotels will fill some niches in this relatively mature hospitality market."
About: Swiss International Hotels
Founded in 1982, Swiss International Hotels is established in Switzerland. Swiss International Hotels & Resorts is currently associated with hotels in Europe, Greater China, Southern Asia, the Middle East and Africa. The company is registered in Baar, Switzerland and is operating from the UAE (Ras Al Khaimah).Swiss International is operating and licensing its hotels under the luxury brand “Royal Swiss”the upscale “Swiss International” and mid scale brand “Swiss Spirit” Inns, Hotels & Resorts.