Swiss International launches first “Swiss International The Residences” in Jeddah, Saudi Arabia
Swiss International The Residences – Jeddah is the first extended stay upscale hotel of the Company.
Baar (CH)/Ras al Khaimah (UAE)/Dammam (KSA), November 25, 2015 – Swiss International is proud to unveil the first extended stay hotel ever under the brand name: Swiss International The Residences in Jeddah. It is the 3rd hotel of the company in Saudi-Arabia, where the Company has plans to expand to 30 hotels in 5 years. Earlier the Swiss International Park hotel in Baljurashi (Al Baha region) and the 46 rooms Swiss Spirit Hotel & Suites – Turaif were announced.
Swiss International The Residences – Jeddah - KSA
Swiss International’s partner in the Middle East, HDG from Dammam, will operate the hotels. The hotel will have a Swiss Café - Restaurant & Lounge, a Grill Room, a Moods Shisha Lounge, Eventives for Meetings & Events, an Inspirations Gym & Pool and for the frequent travelers the Swiss Select Lounge.
Mr. Naji AlShiha, the CEO for Swiss International Middle East & HDG comments: “We are very pleased to be able to formally introduce Swiss International – The Residences brand in the Kingdom of Saudi Arabia, after Introducing Swiss International and Swiss Spirit Hotel & Suites brands last month. It’s quite exciting also for us to have these new hotels under our Swiss International wings. ”
Mr. Henri Kennedie, President & CEO of Swiss International (Corporate) adds: “It is a pleasure to see the chain growing in Saudi Arabia, after Al Baha and Turaif, now in Jeddah, country’s second biggest city after the capital, Riyadh. With its prime location, Swiss International – The Residences Jeddah is a welcome addition to the growing hospitality market in Jeddah and we are delighted to be flying the Swiss International flag at this new hotel”
“Swiss International - The Residences” are high standard extended stay accommodations with excellent furnishings, in configurations of either studios: one, two or three bedroom apartments; suites and penthouses, attracting a mid- to upscale clientele.
Swiss International The Residences are serviced apartments providing high level of services comparable to Swiss International Hotels & Resorts and are located in key cities worldwide in urban areas.
The key words are: Functional | Elegant yet Cosy | Comfortable | Dynamic | Unexpected value
Swiss International The Residences cleverly addresses the needs and desires, leading to a unique sense, style and innovation for the market. Making guests feel at home is effortless as they discover unexpected treats and indulgences that are desired in their daily lives.
Swiss International Middle East will operate hotels in the countries of the Middle East. These are all GCC countries, Iraq and Jordan.
Swiss International plans to become a leading brand in the Middle East. For this reason Swiss International has recently moved its Service center to Ras Al Khaimah, UAE. The availability of the company’s 4 brands; Royal Swiss (Luxury), Swiss International (Upscale), Swiss International The Residences (Upscale) and Swiss Spirit (Mid-market) and its associated concepts will make it possible to reach the company expansion objective of having 150 hotels by the year 2020 globally
About:Swiss International Middle East (HDG, the Hospitality Division of Al Shiha.
Hospitality Development Group, the hospitality division of Al Shiha Holdings began as a hotel property management company in 1979 amid growing real estate investment and hotel restructuring projects in the Middle East region.
Today the company has turned into a one-stop provider of services covering from asset management to operational support. Today the Company is operating 4 hotels and 4 restaurants in Saudi Arabia.
The strategy for growth emphasizes becoming a bridge between investors and Swiss International, providing comprehensive and versatile support.
Swiss International Middle East aims to grow to some 30 hotels in the next 5 years in the greater Middle East region.
Swiss International Hotels
Founded in 1982, Swiss International Hotels is established in Switzerland. Swiss International Hotels & Resorts is currently associated with hotels in Switzerland, Germany, the Netherlands, Greater China, the Middle East and Africa. The company is registered in Baar, Switzerland and is operating from the UAE (Ras Al Khaimah). Swiss International is operating and licensing its hotels under the luxury brand “Royal Swiss” the upscale Swiss International and The Residences by Swiss International, as well as the company’s midscale brand Swiss Spirit Inns, Hotels & Resorts.