The Box Appeal Returns With Expansion Into New Regions
The charity campaign will run 1st September – 31st October, 2013
The Box Appeal, the Middle East’s annual charity campaign which aims to help those in need through the giving of essential everyday items, will return for its sixth consecutive year, launching on 1st September and running until 31st October, 2013.
Creators of The Box Appeal, Radisson Blu and Park Inn by Radisson hotels, are setting their sights on beating last year’s total donation figure, through the introduction of new regions to the campaign. The Box Appeal will now include the Middle Eastern regions of Jordan and Lebanon – which join the UAE, Egypt, Bahrain, Qatar and Oman. In total, 15 Radisson Blu, Radisson Royal, and Park Inn by Radisson hotels will be encouraging the public across MENA, to get involved with supporting humanitarian charities.
The Box Appeal asks people to give back to those who need it most, by filling a provided box with a ‘shopping list’ of everyday items. Taking part is easy; participants pick up a box, free of charge, from any participating Radisson Blu or Park Inn by Radisson hotel, and return it filled with the pre-determined selection of household items. The hotels in each region will then distribute the boxes, working in conjunction with locally-based charities, to those in need of support.
“Since launching in 2008, The Box Appeal has gained great awareness and generous donations, which is reflected in the increasing number of hotels wanting to participate from across MENA. We are appreciative of the continued backing from local companies and our sponsors, and we are confident that with the each community’s support, the 2013 campaign will build on the success of last year’s efforts, particularly in our new territories of Lebanon and Jordan,” said Mark Willis, Area Vice President, The Rezidor Hotel Group.
The charities working in conjunction with The Box Appeal 2013 campaign includes; Red Crescent and UAE Red Crescent, I Love Qatar (Doha), Teach a Child (Beirut), I- Care initiative (Oman). Gulf News Broadcasting have also pledged their support for another year, across the radio stations; Radio 1, Radio 2, Hayat, Josh.
Radisson Blu, Radisson Royal, and Park Inn Hotels are members of the Carlson Rezidor Hotel Group, which is one of the first international hotel groups to implement a companywide initiative focusing on health and safety for guests and employees, on respect for social and ethical issues within the company, and on a reduced negative impact on the environment.
This year’s Box Appeal will run between the 1st September and 31st October, 2013. For a full list of locations of where you can pick up boxes or for any further information please visit www.facebook.com/theboxappeal
About the Rezidor Hotel Group
The Carlson Rezidor Hotel Group – born in early 2012 – is one of the world’s ten largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels, a global footprint spanning 100 countries and territories, a powerful set of global brands (Radisson Blu, Radisson®, Country Inns & Suites By CarlsonSM, Park Inn by Radisson, Hotel Missoni and Park Plaza®). In most of the group’s hotels, guests can benefit from the loyalty programme Club Carlson, one of the most rewarding loyalty programmes in the world. The Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.
The Carlson Rezidor Hotel Group is headquartered in Minneapolis, USA, and Brussels, Belgium.