The Debut of the voco™ Brand in Egypt
IHG and Arab International Tourism Investment Company to debut voco™ in Egypt
Dubai, UAE, 14 January 2018: IHG® (InterContinental Hotels Group), one of the world’s leading hotel companies, has signed a management agreement with Arab International Tourism Investment Company to debut the voco™ brand in Egypt, with the development of voco™ Giza Pyramids. Part of a mixed-use development, which will include a high-end mall, the 17,000sqm hotel is scheduled to open in 2022.
Launched in June 2018, and debuting in the Middle East in December 2018, the voco™ brand combines the informality and charm of an individual hotel, with the quality and reassurance of a global and respected brand. Strategically located to cater for both business and leisure travellers, the 230-room voco™ Giza Pyramids will be situated in the prime locale of Pyramids Gardens in Giza, beside the Grand Egyptian Museum and the main entrance of the Pyramids. A15-minute drive from the newly opened Sphinx International Airport, the hotel is conveniently located 30-minutes from the city centre, with easy access to the ring road connection to the New Administrative Capital, that is expected to become the new administrative and financial capital of Egypt.
The new-build hotel will offer all the features that guests will come to expect from the upscale brand, including an outdoor pool, a health club and spa, as well as 861 sqm of meeting space. There will also be multiple dining options available for guests to enjoy, from the pool bar to the hotel’s speciality restaurant.
Pascal Gauvin, Managing Director, India, Middle East & Africa, IHG, said of the signing: “We are excited to be adding our newly launched brand to our Egypt portfolio, debuting the voco™ brand, in partnership with Arab International Tourism Investment Company. Cairo has always been a primary market for us, and we have maintained a strong presence in the city, with over 2000 rooms across three brands, and a strong pipeline. We look forward to further catering to our guests, providing them with the freshness of a unique hotel with the guarantee of an upscale experience.”
Commenting on the partnership, Mr. Ibrahim El Adawy, Managing Director, Arab International Tourism Investment Company, said: “We are proud to partner with a global player such as IHG®, to introduce their latest upscale offering to the Egyptian market. We are confident the brand’s freshness, combined with the world-class experience of IHG and the fantastic location, will make voco™ Giza Pyramids a popular choice amongst business and leisure travellers alike.”
IHG currently operates 88 hotels across 5 brands in the Middle East, including: InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Holiday Inn Express® and Staybridge Suites® with a further 30 in the development pipeline due to open within the next three to five years**.
**Figures as of September 30th, 2018
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Regent Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®, Holiday Inn Resort®, avid® hotels, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,500 hotels and approximately 826,000 guest rooms in almost 100 countries, with more than 1,800 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 375,000 people work across IHG’s hotels and corporate offices globally.
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