The Walk at JBR Emerges as Preferred Location for High-Profile Events in Dubai
Over 25 High-Visibility Events Attract Millions of Visitors to Destination this Season
Dubai-UAE: 04 May, 2011 – Over 25 high-visibility events this season have elevated the status of The Walk at Jumeirah Beach Residence (JBR) to one of the UAE’s premier tourism destinations, Dubai Properties Group, a member of Dubai Holding, announced today at the Arabian Travel Market (ATM) 2011.
For the first time since its launch in 2008, The Walk and its diverse, dining, shopping, leisure and entertainment offering is being showcased as one of Dubai’s must-see destinations at the Arabian Travel Market, which will run until 5 May at the Dubai International Convention and Exhibition Center.
Over the past three years, the 1.7km beachfront promenade has consistently increased its footfall by hosting a variety of exciting and diverse music, sports, heritage, art, and cultural activities throughout the year.
Khalid Al Malik, DPG Group CEO, said: “The Walk is quickly gaining region-wide recognition as a must see destination and has become a significant contributor to Dubai tourism. The venue’s diversified offering is unlike any other in Dubai and has emerged as an exceptional location for the region’s most prestigious events.”
In 2010, the waterfront promenade played host to high-visibility events including the Rhythm & Reels extravaganza as part of the Dubai International Film Festival (DIFF). The week-long fiesta featured seven nights of free movie screenings and three concerts at a massive open-air theatre complex that offered relaxed ‘beach style’ seating for 800 guests.
Dino Live, the world’s largest moving dinosaur show, opened on 5 January 2011, bringing a pre-historic experience to families at The Walk. The life-sized dinosaur models brought creatures from the Triassic to the Cretaceous era back to life during the three-month long show, reiterating once again the appeal of The Walk as a perfect beachfront location that offers entertainment to all segments of the community.
In February The Walk marked the annual Dubai Shopping Festival by hosting attractive events such as the Fun Fair and Kids Corner, music concerts and a Fire-Fit Championship. Simultaneously, The Walk played host to the World of Jazz and World Music Festival that welcomed an additional 10,000 spectators throughout the 14-day event.
In April, The Walk hosted the Barclays Premier League Trophy, a prestigious event that enabled families and fans to be a part of the Premier League Cup UAE Tour. Over a period of three days, visitors were also given an opportunity to view the English League trophy at the specially created ‘village’.
In mid-April, the first event in the ‘Red Bull X Fighters’ World Tour agenda kicked off at The Walk. Organised under the patronage of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Sports Council, the event drew in a sellout crowd of 20,000 spectators.
The Walk at JBR is one of the most distinctive and popular venues in the UAE not only for entertainment and shopping but also for cultural and leisure activities. The unique outdoor shopping boulevard boasts 305 shops on both the plaza and ground levels. From its beach-side location to its wide-ranging retail and dining options, The Walk at JBR offers a unique experience for every age and every choice.
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About Dubai Properties Group
Dubai Properties Group (DPG), a member of Dubai Holding, develops and manages properties, communities and destinations. Through its subsidiaries, DPG also offers end-to-end property related services. Sales and leasing via Salwan; the real estate broker, property management, facilities management and security services via Dubai Assets Management company, in addition to destination management via DUBAILAND®.
The Dubai Properties Group focuses on the creation of a broad range of quality properties in which to live, work, play and shop in addition to the development and management of key destinations in Dubai including both Dubailand and ‘The Walk’ at JBR.
Dubai Properties Group aspires to become the best partner in providing a reliable service through the creation of quality, value for money lifestyles, and by creating a world class organization that offers a wealth of industry knowledge and expertise. DPG will constantly seek new and innovative ways to deliver comprehensive solutions to its stakeholders, investors and business partners.