This.Is.Big! Celebrity Cruises Leads Industry with Introduction of “Go Big, Go Better, Go Best”
Vacationers have even greater flexibility and choice, and travel agents earn more
Dubai, 31 Aug 2015 – Today, Celebrity Cruises is becoming the first premium cruise brand to provide guests with the flexibility to customize their vacation by bundling a variety of amenities into its cruise prices, with the option to create an all-inclusive offering. “Go Big, Go Better, Go Best” is Celebrity’s biggest and boldest program to date.
Vacationers can choose their favorite amenities from the following options – Classic Beverage Packages, unlimited internet, prepaid tips and $150 in onboard credit per person:
- Go Big: One amenity included*
- Go Better: Two amenities included*
- Go Best: All amenities are included, and an upgrade to a Premium Beverage Package*
Go Big, Go Better, Go Best applies to guests booking an oceanview stateroom category and higher, starting today. Vacationers can select from more than 470 sailings departing between October 2015 and April 2017.
Not only can guests enjoy more flexibility and greater value, travel agents benefit from the new program as well by earning commission on the included amenities.
“While ‘123Go!’ captured everyone’s attention and prompted others to follow suit, we believe that Go Big, Go Better, Go Best, is our biggest and boldest offering to date,” said Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises. “Our guests have told us how much they would appreciate the flexibility to tailor their vacation, so we have bundled some of our most popular amenities into our cruise prices, allowing guests to create an all-inclusive offering. Choice matters, and we are giving vacationers incredible choice.”
Lutoff-Perlo added, “Go Big, Go Better, Go Best, will be a huge win for everyone – especially new-to-cruise guests - and we are especially excited about the opportunities it will bring to our valued travel partners, who have been overwhelmingly supportive of this new program.”
*The ”Go Big” option provides each of the first two guests in an oceanview and above stateroom the choice of a complimentary amenity of a Classic Beverage Package, Unlimited Internet Package, $150 per person onboard credit (“OBC”), or Prepaid Gratuities for one low rate. For an additional charge, the “Go Better” option includes a choice of two amenities, and at a higher rate, the ”Go Best” option includes all four amenities (with beverage package upgraded to Premium). Charge varies by option and cruise nights. Go Big, Go Better, Go Best is not combinable with any other offers.
About Celebrity Cruises:
Celebrity Cruises’ iconic “X” is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers’ precious time. Celebrity Cruises' 10 ships offer modern luxury vacations visiting all seven continents. Celebrity also presents immersive cruise tour experiences in Alaska and Canada. Celebrity is one of six cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL). For more information, dial +971 4 5530949, visit www.celebritycruisesme.com, or call your travel agent.