TOP INTERNATIONAL CHEFS DESCEND UPON ABU DHABI TO COMPETE IN WORLD-CLASS CULINARY COMPETITION
SIAL Middle East prepares to host more than 600 chefs contesting four grand trophies at La Cuisine by SIAL
Abu Dhabi, 12 November, 2013: Gastronomy buffs and culinary professionals will experience a unique taste extravaganza later this month when SIAL Middle East, the region’s fastest growing professional food business platform, showcases its world-class chef competition.
La Cuisine by SIAL is a favourite meeting point for food service professionals, hosting more than 600 international chefs from four continents out to dazzle with live cooking demonstrations and onsite activities for more than 15,000 visitors.
Organised by the Emirates Culinary Guild in association with the World Association of Chefs Societies, the premier chefs’ competition takes place alongside SIAL Middle East from 24-26 November at the Abu Dhabi National Exhibition Centre.
The world’s most promising chefs will compete across 17 different categories to win one of four trophies, including Best Cuisinier, Best Pastry Chef, Best Artist and the Best Arab National Chef.
Alen Thong, Coordinator at The Emirates Culinary Guild, commented: “La Cuisine by SIAL is a celebration of taste and food presentation in all its delightful forms. This year’s edition is particularly exciting with a wide range of culinary demonstrations including impressive edible set-pieces, chocolate figurines, pastry showpieces and real-time cooking competitions.
“The competing chefs will have to demonstrate talent and perfection across the different categories and also at stake for all competitors will be silver and bronze medals and certificates.”
Entries at La Cuisine by SIAL will be arbitrated by a panel of international judges approved by the World Association of Chefs Societies, all of whom are giving up their free time to volunteer in encouraging the young chefs of the industry.
Meanwhile Al Ain Fresh, a Division of AGTHIA company and Platinum Sponsor for La Cuisine by SIAL, will also host a novelty competition this year – the Al Ain Fresh Mocktail Fusion.
Targeted at Middle East mixologists, the competition is designed to honour a drinks professional who can create the most interesting, impressive and balanced amalgam of Al Ain Fresh juices combined with any other two ingredients.
Held in strategic partnership with Abu Dhabi Food Control Authority (ADFCA), SIAL Middle East 2013 is part of SIAL Group, the world’s largest network of professional B2B food exhibitions which include SIAL Paris, SIAL China, SIAL Canada, SIAL Brazil, and SIAL ASEAN in the Philippines.
The three-day event is co-located with ITCA Abu Dhabi, and supported by the UAE Ministry of Environment and Water, Abu Dhabi Chamber, UNIDO, Bakery Initiatives, Headline Sponsor ALDAHRA Agriculture, Diamond Sponsor Jenaan, Platinium Sponsor Agthia, Gold Sponsor Federal Foods, and Silver Sponsor AlMakhzan.
Also returning this year is a three-day conference, a hosted buyer program, and the prestigious SIAL Innovation Observatory, showcasing 70 of the world’s most innovative food and beverage products competing for the prestigious SIAL Innovation Award.
La Cuisine by SIAL 2013 Categories:
• Australian Beef - Practical Cookery
• Australian Lamb Five-Course Gourmet Dinner Menu
• Baked Bread Showpiece
• Cake Decoration - Practical
• Chocolate Carving Showpiece
• Fish & Seafood - Practical Cookery
• Four Plates of Dessert
• Friandises Petites Four Pralines Nougatines
• Fruit & Vegetable Carving Showpiece
• Ice Carving Team Event
• Individual Ice Carving
• New Arabian Cuisine
• Open Showpiece
• Pastry Showpiece
• Practical Fruit & Vegetable Carving
• Tapas, Finger Food and Canapés
• Wedding Cake Three-Tier
For more information about La Cuisine by SIAL, and to register for SIAL Middle East, visit www.sialme.com.