Tourism Ireland set to launch world’s longest defined coastal touring route in 2014
- Tourism Ireland aims to attract GCC travellers to the Wild Atlantic Way through exclusive GCC competition
XX December, Dubai, UAE: The Wild Atlantic Way, the world’s longest defined coastal touring route, will be launched by Tourism Ireland in March 2014. Stretching over 2500km of unspoiled, rugged coast, Wild Atlantic Way is set to be one of Ireland’s most exciting products next year. As part of the project, Tourism Ireland has launched an exclusive competition for GCC travellers that will give them a chance to win a unique trip to Ireland to experience the breath-taking coastal route. Residents of the GCC can enter the competition via Tourism Ireland’s website: www.Ireland.com/wildatlanticway and the lucky winners will be among the first to explore the captivating tour with a 5 night’s stay along the route.
Thomas Redmond, Tourism Ireland’s representative in the Middle East, commented:
“We are particularly excited about the campaign in the GCC as we hope the Wild Atlantic Way will appeal to the GCC nationals’ appreciation of spectacular natural beauty and driving tours. Tourism Ireland is working very closely with travel agents and operators in the region and GCC customers can soon expect to see some great Wild Atlantic Way offers and itineraries available early next year.“
Ireland has had a very successful year with The Gathering Ireland 2013 campaign, with visitor numbers estimated to have increased 7.2 per cent to 8 million, and spending up 6 per cent to €3.64 billion. Tourism Ireland has also seen a significant increase in visitors from the GCC with a 23 per cent rise in Irish Visa applications year to date. It is estimated that approximately 45,000 visitors from GCC countries will visit the island of Ireland this year, a 7 per cent rise on 2012.
Tourism Ireland aims to continue the positive momentum in 2014 with the launch of the brand new product, Wild Atlantic Way. Ireland’s first long-distance touring route, stretches from the north west coast of the Inishowen Peninsula in Donegal to the most southern coast of Kinsale in County Cork. The tour offers visitors an opportunity to truly discover the hidden gems of the West Coast and most importantly the route will connect attractions, activities and the fantastic coastal viewing spots.
The Wild Atlantic Way project, which has received €8 million funding in budget 2014, aims to package the west of Ireland experience and establish a route of international standing that can be ranked alongside the great touring routes of the world. Travel experts believe it has the potential to become the European equivalent of the Great Ocean Road in Australia and the Garden Route in South Africa.
“Visitors will be encouraged to take part in the many unique experiences that can be enjoyed in the West of Ireland. They will be able to take part in sporting activities such as surfing, hiking, cycling, or sightseeing at the Cliffs of Moher, and the Ring of Kerry. They will also be able to enjoy unique Irish food including world-class local seafood, lamb and beef and of course meet with the locals who are world famous for their warm Irish welcome! We feel that GCC travellers will be particularly attracted to these experiences and we look forward to welcoming them in the coming year,” added Thomas Redmond.
About Tourism Ireland:
Tourism Ireland's role is to market the island of Ireland overseas, growing overseas tourism revenue and visitor numbers to the island of Ireland, and to help Northern Ireland to realise its tourism potential.
Tourism Ireland devises and delivers world-class marketing programmes in over 20 markets across the world and works in close co-operation with industry partners on the island of Ireland as well as with the travel trade, online operators, media, air and sea carriers.
Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
Tourism Ireland’s website is http://www.ireland.com/wildatlanticway
To be in with a chance of winning this amazing prize, simply answer the questions in the link above.
If you’re looking for something that little bit special, take in one of the ‘Signature Experiences’ at some of the breath-taking Discovery Points along the Way. Here, are Tourism Ireland’s top 5 discovery points along the spectacular route:
· Trek across sands on a Connemara pony, Killary Harbour, County Mayo
· Take a traditional seaweed bath, Mullaghmore Head, County Sligo
· Take the cable car for ‘Europe’s last sunset’, Dursey Island, County Cork
· Take in one of the most beautiful beaches in the world, Finad Head, County Donegal
· See and hear the Shannon dolphins, Loophead Peninsula, County Clare
The Short-Stay Visa Waiver Scheme was introduced in July 2011 to encourage tourism from the countries of the Gulf Cooperation Council (GCC) to the island of Ireland. The scheme allows GCC visitors who have valid UK visit visas to also visit Ireland, without the need for an Irish Visa. The UK visa requires a once off validation in the UK before it can be used directly to Ireland.
Details available at: http://www.ireland.com/visas