Travellers empowered to plan and book trips on the move with ‘Amadeus Mobile Traveller’
Amadeus launches unique, multi-lingual mobile application at Arabian Travel Market 2012
· The all-in-one GDS powered solution empowers MENA travel agencies to enrich customer travel experience and optimise business potential
Dubai, UAE, 02 May 2012: Amadeus, a leading travel technology provider and transaction processor for the global travel and tourism industry, today announced the launch of Amadeus Mobile Traveller, a fully integrated and complete mobile application designed to support pre-trip, in-trip and post-trip functionalities, providing travellers with access to real time travel information including flight, car rental and hotel bookings.
Developed with the support of Techmaster, a strong development partner for Amadeus in the MENA region, the application comprises of a portfolio of functions including planning, searching and booking flights, hotels and cars, tracking itinerary and flight information and sharing travel experience with friends through social media channels, key advantages enabling end consumers to fulfil their travel needs while on the go.
Fully agnostic, the application is supported by iPhone, Blackberry, WAP and Android in Arabic, English and French languages. The application is available to travel agency customers in the Middle East and North Africa and can be accessed worldwide once downloaded onto the user’s mobile device. As a native application specifically designed to meet the needs of the region, Amadeus Mobile Traveller allows travellers to access the application and store itinerary information even when they are offline.
The application’s unique integration with Amadeus Content Store –a powerful Amadeus hotel booking solution giving MENA travel agents access to a wealth of hotel properties- offers travellers unparalleled access to over 150,000 hotel properties worldwide, sourced from the region’s most popular aggregators and wholesalers at effective prices.
Antoine Medawar, Vice President, Middle East and North Africa, Amadeus, said: “Travellers are becoming increasingly demanding and technology savvy owing to advancing mobile penetration rates. The need to keep pace with this trend and provide travel agents with a competitive edge has never been greater.
“Amadeus Mobile Traveller has been specifically designed for the region to enable travel agents to stay at the forefront of new trends and traveller habits. It is the outcome of a thorough analysis of our local and regional customers’ needs as well as key market trends. Currently, the only player to provide an all-in-one GDS-powered mobile application, Amadeus has opened up new avenues for growth and advancement of the regional travel and tourism sector.”
According to forecasts by Informa Telecoms & Media, the average mobile penetration rate for the Middle East region was more than 97% at the end of 2011 and is expected to reach over 107% at the end of 2012, exceeding the mobile penetration rate in the US and Canada for the first time.
Gaurav Bhatnagar, Managing Director, Techmaster, said: “Such staggering figures are indicative of the region’s dependence on mobile technology and the increasing need for consumers to have access to information at their fingertips.
Today, the use of the mobile platform in the travel industry is associated with post-booking and trip information services. However, like Amadeus, we believe that the pre-trip and booking areas will significantly gain importance in the coming years. Anticipating industry demand, we were pleased to collaborate with Amadeus to develop an all-in-one mobile-based travel application built with the traveller perspective in mind.”
Omeir Travel Agency LLC, one of the largest and the most recognized travel agencies in the UAE, has partnered with Amadeus to pilot Amadeus Mobile Traveller.
Abdullah Bin Omeir, Deputy CEO, Omeir Travel Agency, said: “We firmly believe in innovation and the importance of meeting customers’ increasing needs in the field of mobility. This area of travel booking is no longer something futuristic, but rather a tool expected by many travellers as a standard – and adoption rates are growing sky high. We are convinced that Amadeus is the best partner a travel agency can have to further develop capabilities to better serve travellers. We are proud to have been chosen to pilot this innovative solution.”
Amadeus Mobile Traveller was launched at a press conference on the sidelines of Arabian Travel Market (ATM), the region’s leading travel and tourism trade show that opened on 30 April and runs until 3 May at the Dubai International Convention and Exhibition Centre. ATM visitors can attend demonstrations of Amadeus Mobile Traveller at the Amadeus stand TT220 in Hall 1.
Amadeus continues to innovate as a key technology partner for the travel industry. With regional headquarters in Dubai, Amadeus is currently present in the MENA region through 17 local Amadeus Commercial Organisations (ACOs) servicing 21 countries.
Benefits of Amadeus Mobile Traveller at a glance:
For Travellers For Travel Agencies
Access to real time travel information including flight, car rental and hotel bookings and ability to plan, search and book trips while on the move New distribution, commerce and communication channel to provide travellers with a 360-degree travel experience
Value added benefits including 24/7 access to travel agent, instant e-tickets, calendar synchronisation, online and offline payment support and access to itinerary at any time Ability to differentiate from the competition with a complete customisation of the application to personalise the solution and strengthen brand identity
Multi-lingual application available in Arabic, English and French with access to destination information including weather, guide and currency converter Value added benefits including streamlined operational costs and increased revenues
Complete social media integration with ability to share travel experiences with friends via Twitter and Facebook All-in-one application with exclusive service to customers to cater to their specific needs and increase their loyalty
Amadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.
Customer groups include travel providers (e.g. airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).
The group operates a transaction-based business model and processed more than 947 million billable travel transactions in 2011.
Amadeus has central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 73 local Amadeus Commercial Organisations covering 195 countries.
Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol “AMS.MC”. For the year ended December 31 2011, the company reported like-for-like revenues of €2,712 million and EBITDA of €1,039 million. The Amadeus group employs around 10,000 people worldwide, with 123 nationalities represented at the central offices.
To find out more about Amadeus please go to www.amadeus.com.
To visit the Amadeus Investor Relations centre please go to www.investors.amadeus.com.
Techmaster is truly a global travel technology company offering online enterprise travel solutions that allows complete automation of travel companies in a cost-effective manner. The team understands the essence of travel industry and deliver solutions that simplify the business processes of small to large travel agencies, tour operators and car rental service providers.
Techmaster offers a range of technology products to empower travel agencies and suppliers with the right solutions and facilitate their clients with the right tools to help them provide an enhanced travel booking experience to their customers. Under one roof they provide a plethora of travel services to their clients, travel consolidators, travel suppliers, independent hotels and car rentals. They help automate businesses and streamlining the requirements of staff, corporate, B2B, B2C and mobile bookings.
Techmaster is backed by people with over 30 years of experience in travel industry. Their customers leverage their extensive industry experience to implement the best industry practices. Their years of expertise as a leading technology provider have led them to establish a strong foothold and are recognized as one of the most trusted brands in the industry.
To find out more on Techmaster, please visit www.techmaster.in