TURKISH AIRLINES ALL SET TO IMPRESS VISITORS AT ATM 2011
On target to be one of the biggest carriers between Europe and the Middle East as it showcases its wide ranging developments at this year’s Arabian Travel Market
ATM, Dubai, 2 May 2011 - Turkish Airlines’ goal of becoming one of the biggest carriers between Europe and the Middle East remains on-track as the airline is all geared-up to showcase some of the many reasons for its continued success at the forthcoming Arabian Travel Market (2-6 May, Dubai World Trade Centre).
According to Mehmet Akif Konar, Senior Vice President, Marketing and Sales, Dubai has, over the last five years, established itself as one of the fastest growing destinations – and one of the most profitable – in the Turkish Airlines’ network. In 2010, load factors (which describe the number of sold tickets in relation to available seats) averaged 84%, and in the first quarter of 2011, the figure reached 85%.
“Demand for seats remains strong,” Konar said. “This is not just for flights between Dubai and Istanbul, which is a hugely popular destination for Emiratis and expatriates, but beyond. Sixty-five per cent of all outbound traffic is now for destinations beyond Istanbul. This is due in large part to our capability to offer some of the best connections to more than 77 destinations across Europe and North America, through one of Europe’s most modern airports.
“Turkish Airlines also has one of the industry’s youngest fleets and our double daily service in Dubai is now served by a brand new A330,” he added. “And as passengers from the UAE travel onwards through Istanbul, they can also book into our new Comfort Class – a new premium economy cabin that is configured between business and economy classes – which has proven to be extremely popular on long-haul routes such as Chicago, Toronto, Sao Paulo, Los Angeles and New York.
“Turkish Airlines’ Comfort Class comes at a very competitive price, which is well below the cost of a business class ticket,” Konar explained. “Providing more legroom, more and better onboard catering and enhanced in-flight entertainment options, it is all set to be introduced soon to the Middle East as part of our aggressive expansion plan of putting in more new aircraft into the region.”
Another new initiative for the Middle East which is being introduced at ATM is the Turkish Corporate Club. Specifically designed for corporate customers, bespoke programmes can be created to meet corporate needs including a wide range of benefits such as upfront discounts, charge waivers (free rebooking, route change and cancellation), free flights, corporate club cards for travelling employees, higher excess baggage levels, free stopover programmes in Istanbul – and all without hidden costs or extra charges.
Turkish Airlines, which can be found at ATM on stand EU130, Hall 6, became a member of the world’s largest airline network - Star Alliance - in 2007. With its hub in Istanbul, it has a strong presence in the Middle East and connects to all capitals and many large cities of the region, including Baghdad. In the UAE, Turkish Airlines flies to Abu Dhabi and Dubai. Altogether, the airline currently has a fleet of 134 aircraft and serves 156 destinations around the world. By 2012, Turkish Airlines aims to handle 40 million passengers every year.
About Turkish Airlines:
Established in 1933 with a fleet of only five airplanes, Star Alliance member, Turkish Airlines is today a four star airline company with a fleet of 163 aircraft flying to 181 destinations around the world, comprising 42 domestic and 139 international destinations. Visit www.turkishairlines.com for more information.
About Star Alliance:
Turkish Airlines is a member of the Star Alliance network which was established in 1997. Overall, the Star Alliance network offers 21.000 daily flights to 1,160 destinations in 181 countries.