Typical French flavors to be discovered at The Speciality Food Festival in Dubai
Dubai International Convention and Exhibition Center 25-27 October 2011
The French Pavilion will bring together 8 businesses, to permit Oriental cuisine and restaurant services professionals to discover French products and know-how. Foie gras, traditionally-prepared breads, chocolates and sweets, biscuits, vanilla, prunes, truffle, dressings and olive oil... so many French products and destinations to experience and enjoy!
The success of the previous edition of The Speciality Food Festival encourages France to renew its participation in this show. The 8 exhibitors, coming from Paris and different regions of France (Provence, Burgundy, Basque country, Corsica…), will not only showcase a profusion of products but will also offer to the visitors an opportunity to taste and enjoy the French products in many healthy and flavorful ways. The exhibitors’ products will be used to cook both French and local recipes, demonstrating how they can be easily prepared and revealing how perfectly suited they are for international and oriental cuisine in the Chef’s corner.
UBIFRANCE aims at supporting French companies, especially small and medium ones, to come and find distributors in the UAE and the Middle East in general. The two main markets in the region for French products are KSA and the UAE, who together represent 50% of this turnover. French food exports to the Middle East greatly benefit from both their excellent reputation as well as from the increase of global consumption in the region where a taste for western-style products is growing and where the restaurant and fine-dining sector is thriving.
The agrifood industry is huge asset of the French economy, making France one of the world's leading producers and exporters of food and beverages. Agriculture and food industries in France account for about 13% of the value-added of French industry as a whole. This industry employs 557,000 and generates a value-added of €31.7 billion. The agrifood sector in France is the leading industrial sector with a €148bn turnover. It accounts for 1.7% of French GDP and 7.1% of total French exports.
In November 2010, the French "repas gastronomique" (gourmet meal) was added to UNESCO's Intangible Cultural Heritage of Humanity list. According to the United Nation's cultural organization, French meals play an important social role and are part of the French identity. Thus, France has launched this year a promotional campaign about food and gastronomy in some key countries around the world, including the U.A.E.
The French exhibitors are:
CASTAING, foie gras, confits, magrets, sauces, truffles juice from the Landes, www.castaing-foiegras.com
CHOCOLATERIE DE PUYRICARD, chocolate and calissons maker from Provence, www.puyricard.fr
FRYD FOOD DRINK, distributor in French gourmet food (truffles, olive oils, caviar) www.frydfoodink.com
GOURMET AND CO, prunes and gourmet products mades from prunes from Corsica www.gourmetandco.fr
PAINS & TRADITION, family of millers and bakers (father and son since 1732) from Lorraine www.pains-tradition.com
MAISON BOISSIER, confectioner and chocolate maker established in 1827, from Paris www.maisonboissier.com
RELAIS GOURMET, Halal certified foie gras and terrines from Basque country www.relaisgourmet.com
VANILLE DE TAHITI, vanilla from French Polynesia, www.vanilledetahiti.pf
Rungis Foodstuff, finest arachnids
Louise Bon, cream, lentil soup
The latest edition of The Speciality Food Festival, in 2010, hosted 1,931 visitors from 39 countries (80% UAE, 20% international audience).
UBIFRANCE, the French agency for international business development, comes under the aegis of France’s Ministry for the Economy, Finance & Industry. UBIFRANCE lies at the heart of France’s public-sector export support framework.
With 65 Trade Commissions in 46 countries, UBIFRANCE offers a comprehensive range of products and services aimed at accompanying French-based companies in their development on export markets:
• knowledge-based products and services, from business information to consultancy and monitoring services, in order to help companies elaborate a strategy for international expansion
• promotional operations in order to foster partnerships with companies outside France