UAE loves its TEX MEX
Super brand Chili’s opens at City Centre Me’aisem, Bawabat Al Sharq Mall & Mushrif Mall catering to growing demand
Abu Dhabi 23rd November 2015 : UAE’s leading hospitality group, Saleh Bin Lahej Group-Hospitality Division, knows a thing or two about casual dining. It has again shown that, when it comes to casual dining for families and friends, nothing tops Chili’s. On 23rd November 2015, Chili’s opens its door to the residents of Abu Dhabi at Mushrif Mall.
Chili’s is a household name in the Emirates thanks to Saleh Bin Lahej Group–Hospitality Division; having opened its door to the public in 1997. Saleh Bin Lahej Group–Hospitality Division has not looked back and has opened and now operates 8 restaurant chains with 55 outlets.
"Our group is experiencing a phase of massive expansion in the hospitality sector and it’s primarily due to the increased demand of our family dining audiences" says Mr. Mohamed Saleh Bin Lahej, CEO of Saleh Bin Lahej Group–Hospitality Group.
“With the openings of Chili’s at Mushrif Mall in Abu Dhabi and the recent opening of Chili’s at Bawabat Al Sharq Mall and City Centre Me’aisem, we on a positive track on Chili’s presence at every community in the UAE” adds Mr. Mohamed Saleh Bin Lahej, CEO of Saleh Bin Lahej Group–Hospitality Group.
Last year, Chili’s had undergone unprecedented growth and broke the 2 millionth satisfied customer turnaround in one fiscal year, a figure which shows the strength of the brand as well as the Group’s bullish investment and growth plans in the UAE. This year with 3 new openings till date and 2 renovations of Chili’s at Mirdiff City Centre and Dubai Mall and one more new opening coming soon at Dragon Mart 2, the footfall of Chili’s is going to break all records for the Group.
Saleh Bin Lahej Group–Hospitality Division’s belief in Chili’s and strength in the brand’s consumer appreciation has led to many innovations. Their “Kitchen of the Future” concept and ideology has seen to it that the entire kitchen equipment are upgraded to consistently provide a high quality product at a faster pace. The flexibility of the equipment allows for the development of new menu categories that Chili’s believe would result in increased guest satisfaction.
The new menu and branding along with upgraded kitchen equipment have come at a cost invested by Saleh Bin Lahej Group – Hospitality Division in their never ending quest for customer satisfaction.
About Saleh Bin Lahej Group – Hospitality Division
Today, Saleh Bin Lahej Group-Hospitality Division holds the franchises of major U.S. based culinary brands such as Chili's, Romano’s Macaroni Grill, El Chico, Cantina Laredo, Joe’s Crab Shack and III Forks along with Asia-based culinary brands, namely Black Canyon and The Pizza Company. Saleh Bin Lahej Group-Hospitality Division has been operating Casual Dining Restaurant Brands from its humble beginning in 1997. Today, the Group has grown to 55 branches across the Middle East, while nurturing more than 1,700++ employees.
Renowned as the largest South-western chain with over 1,500 restaurants worldwide in 33 countries, including over 50 restaurants in the GCC, Chili’s stands as an International Stalwart of Casual Dining. Chili’s has consistently delivered to the expectations of its clientele and has been named in UAE as a Superbrand for the past nine consecutive years and is Ahlan! Best in Dubai 2010 Winner of Best Family Restaurant, and winner of Middle East Best Restaurant Excellence Award by the Middle East Institute.