UAE's Largest Charity Cake Sale on the 8th of December!
Mall of Emirates in partnership with Kempinski Hotel MOE
Mall of the Emirates and Kempinski Hotel Mall of the Emirates ring in the festive season with the UAE’s largest charity cake sale
12th Annual Stollen Charity Cake Sale aims to raise a record amount in support of Emirates Red Crescent in this 'Year of Giving' on 8th December 2017
Majid Al Futtaim - the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia – has announced the return of the ‘Annual Stollen Charity Cake Sale’ at Mall of the Emirates in partnership with Kempinski Hotel Mall of the Emirates on Friday 8 December.
Now in its 12th year, the highly anticipated festive family event is set to be bigger and better than ever and takes place in the mall’s Central Galleria from 10am onwards, with the goal of selling a record amount of the festive German Cake. All proceeds from the sale will go to the Emirates Red Crescent and will be used to provide essential support promoting humanitarian work on both domestic and international levels.
Under the leadership of Sudqi Naddaf, Executive Chef at Kempinski Hotel Mall of the Emirates, a team of 30 chefs will spend weeks preparing and baking around the clock to create the largest string of stollen made to-date. With the help of over 50 volunteer team members, the Annual Stollen Charity Cake Sale is set to be a huge success once again.
By the day of the sale, they will have used more than 2,210 eggs, 600 kilograms of flour, 278 kilograms of raisins and 55 kilograms of marzipan to create this mouth-watering delicacy. Moreover, 120 kilograms of lemons and 131 kilograms of oranges will be zested, giving a burst of citrus flavor.
The sixty-centimetre-long stollen loaves can be bought whole for AED100 or just AED5 for a delicious slice. Pre-sales will start from 7 December at Aspen by Kempinski, the hotel’s luxury lobby lounge.
Mohammad Abdullah Al Haj Al Zarouni, manager of Emirates Red Crescent said, “In this ‘Year of Giving’, we pledge continuous assistance and thank Mall of the Emirates and Kempinski Hotel Mall of the Emirates for their continuous support towards Emirates Red Crescent’s projects, particularly in the field for Special Needs and will be used to provide essential education and therapy, as well as assisting parents with annual fees. Through this charitable initiative, we can raise awareness about the condition and provide moral and monetary support to Special Needs"
Hussain Moosa, Director for Mall of the Emirates at Majid Al Futtaim - Properties said, “We are delighted to once again provide a platform for community initiatives with our partners and the talented team of chefs at Kempinski Hotel Mall of the Emirates to deliver one of the most anticipated festive events of the year. Mall of the Emirates’ #bakeasmile campaign is a wonderful way to kick off the festive season with great moments, and for people to give back to the community. This event is a highlight on our yearly calendar and we would like to thank our colleagues who volunteer their time to assist selling every last slice of cake.
Each year we set a new challenge to raise more for charity than ever before, and in this ‘Year of Giving’ we hope to achieve a fundraising record to support the Emirates Red Crescent. We applaud the Emirates Red Crescent for their continuous efforts and look forward to gifting a healthy sum towards their humanitarian work.”
Slim Zaiane, General Manager of Kempinski Hotel Mall of the Emirates, said: “The annual Stollen Charity Cake Sale is a great way for us to mark the festive season, with special thanks going to Executive Chef Sudqi Naddaf and his amazing team for all the passion and energy they have put into making this event a success, and to our many colleagues who will be volunteering on 8 December to help sell a record amount of cake in support of the amazing work done by Emirates Red Crescent on both domestic and international levels.
“While we may be coming towards the end of the Year of Giving, this past 12 months has been incredibly inspiring, and we are delighted that the annual Stollen Charity Cake Sale will also be the launchpad for #KempinskiKares, a new initiative created to support our continued efforts to do more for good causes in our local community.”
The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.
Disclaimer: All facts and figures in this release are accurate at the time of issuance.
About Mall of the Emirates
Mall of the Emirates is the region’s first shopping resort and flagship luxury destination, and welcomes close to 42 million visitors annually. Home to more than 630 international stores, totaling 248,000 sqm of retail space, the mall offers more than 80 of the world’s most prestigious brands housed in the Fashion Dome and on Level 1’s Luxury Wing such as Louis Vuitton, Chanel and the Middle East flagship for Prada. A dining destination with more than 100 restaurants and cafés, Mall of the Emirates also features major department stores including Harvey Nichols and Debenhams, as well as fashion, lifestyle, sports, electronics, home furnishing outlets and the largest Carrefour hypermarket in the city.
With direct access to the Dubai Metro, the mall’s unique family leisure offerings include Ski Dubai - the Middle East’s first indoor ski resort and snow park, VOX Cinemas - the largest cinema ever built in the Middle East with a 24-screen entertainment complex, a Magic Planet, and the Dubai Community Theatre and Arts Centre. Two 5-star hotels, the Kempinski Mall of the Emirates and Sheraton Dubai Mall of the Emirates Hotel, adjoin the mall.
Mall of the Emirates’ AED 1 billion multi-stage redevelopment project, Evolution 2015, completed in September 2015 introduced one quarter of the region’s best-loved shopping destination completely new to shoppers, including brands making their UAE debut, new luxury, dining, lifestyle and entertainment concepts, and a retail extension on Level 2. In 2012, the International Council of Shopping Centers ranked Mall of the Emirates as the seventh most profitable shopping centre in the world by sales per square foot, and first in the Middle East. Mall of the Emirates opened in 2005, and is located in Al Barsha on Sheikh Zayed Road. The mall is owned and managed by Majid Al Futtaim the leading shopping mall, retail, and leisure pioneer across the Middle East and North Africa.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 39,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 21 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 210 outlets in 15 countries.
Majid Al Futtaim operates 284 VOX Cinema screens and 31 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maison du Monde; and a healthcare business that operates City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
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About the Kempinski Hotel Mall of the Emirates www.kempinski.com/dubai
Priding itself on offering guests innovative experiences, the Kempinski Hotel Mall of the Emirates is the perfect destination for leisure and business guests to the bustling city of Dubai. With its ideal location in the heart of the city, a short distance away from both city centre, and with a connection to the award-winning Mall of the Emirates, the hotel offers convenience with world-class shopping, dining and entertainment a stone’s throw away. Boasting some of the most unique and stylish room products in the region following an extensive AED368 million renovation, the pinnacle of the 393 rooms and suites are the twenty stunning Aspen Chalets marry sand and snow, offering views of the Arabian Gulf on one side and the snowy slopes of Ski Dubai on the other. Four spectacular culinary concepts make up the diverse food and beverage options, while an outdoor infinity pool, tennis court, and Softouch Spa offer relaxation at your fingertips.