Unconventional flavours prompt food revolution as Burger Rebel opens for business
New burger chain launches in Wafi City, with live graffiti painting showcase, international DJ set and mantra for a sustainable future
Burger Rebel, the city’s newest casual culinary destination, and community hub, opened its doors for business yesterday evening in Wafi City, with a mission to change our perceptions of the classic burger as well as ‘walk the talk’ with a sustainability-focused restaurant operation.
With an unconventional menu of burgers, sliders and hot dogs that smash the fast food stereotype, Burger Rebel promises a culinary and cultural rebellion against traditional burger thinking, and has given the global favourite of diners everywhere a 21st century makeover.
“The launch of Burger Rebel is our own contribution to the movement for the democratisation of food, which makes affordable, good quality comfort food available to all and removes the ‘junk’ label that has negatively pigeonholed the burger for decades,” said Daniel During, Principal and Managing Director for Thomas Klein International, Burger Rebel’s Dubai owner-operator and master franchiser.
Burger Rebel also has a strong focus on the environment, as During explains: “We are committed to repurposing, recycling and reducing waste within our operation in order to diminish the negative impact we have on our environment. Re-purposing is a core tenet and all around the restaurant you will find materials that were reclaimed and given new life.”
At the restaurant’s official opening party on 2nd October, invited guests and the local community enjoyed a taster of the new menu, and had the chance to see repurposing in action with the restaurant’s interiors featuring furniture and fittings made using scrap materials such as wooden pallets, old scaffolding, and discarded advertising hoardings, or bought second-hand.
Art is also an integral part of the Burger Rebel philosophy, with an unusual installation piece – a well-travelled bicycle with its own ‘story’ - making its debut at the opening event, as well as two dedicated graffiti walls covering over 260 square metres.
A ‘work in progress’, guests at the opening event were treated to a preview of the final
designs, with the winners of a UAE-wide student competition putting paint to plaster while international guest DJ Pookie - who has worked with global music stars including Fatboy Slim, Sander Kleinenberg and Frankie Knuckles - entertained the crowd.
The competition, which attracted entries from over 30 up-and-coming young artists, had the brief to create unique designs that would illustrate Burger Rebel’s culinary and social philosophy. The winners, Darius Myszka, a second-year student at Dubai’s School of Audio Engineering, and his sister Penelope, a second-year business management student at Middlesex University, were chosen after demonstrating excellent technical skills as well as visually capturing the brand ethos.
“Homemade and ‘local’ is at the root of everything we do, from making our own buns, ketchup, mayonnaise and infused waters through to involving the local community by providing an open social space, and supporting the freedom of creative expression of Dubai’s youth,” said During.
Burger Rebel is located in Wafi City, Nile Section, first floor; open daily from noon to midnight and serving a menu of burgers, hot dogs and sliders with a twist, including the classic ‘American’ and ‘Club’, as well as specialities such as beef tongue or foie gras sliders and rabbit and seafood hot dogs.
For more information or reservations, call 04 324 4252, email us at firstname.lastname@example.org or visit www.burger-rebel.com. Follow us on Facebook at www.facebook.com/burgerrebeldubai and Twitter.