VIRGIN MEGASTORE TO DEBUT AT GITEX SHOPPER 2011
Virgin Megastore’s first participation in the Middle East’s largest consumer electronics exhibition
DUBAI, UAE – October 4th, 2011: This year marks Virgin Megastore’s first stand-alone participation at Gitex Shopper and commemorates the brand’s 10th year in the MENA region. The super retailer plans to celebrate its landmark anniversary by offering its customers cutting edge electronics, gadgets and exclusive merchandise and apparel at the Middle East’s biggest consumer electronics retail event.
Virgin Megastore’s focus during the exhibition will be on multimedia products, Apple accessories and gaming accessories. The company will also present the cornerstones of its brand such as movies and music. Additionally, Virgin Megastore’s intent is to create a more female and child-friendly destination at their stand by bringing in relevant gifts and gadgets, so the entire family can enjoy their Gitex Shopper experience.
Nisreen Shocair, President of Virgin Megastore MENA, said: “Virgin Megastore celebrates its 10th year anniversary in the UAE this October, and as part of the celebration we are proud to be participating for our first time in the exciting Gitex Shopper event. There is no doubt that Gitex Shopper offers the perfect platform for Virgin Megastore to showcase the fast growing consumer electronics segment of our business and enables us to celebrate our milestone birthday with tens of thousands of our loyal customers across the region. Visitors to this year’s Virgin Megastore Gitex stand will not be disappointed.”
Gitex Shopper customers can look forward to discounts at the Virgin Megastore stand, as well as bundle deals and special offers. Top-selling products that will be available at the show include Soul Pro Headphones by Ludacris, Monster Diddybeats Earphones, Moshi Moshi Handsets, H1 Zoom Recorders, Bucky Balls, Smurfs Collectibles, iStyle Originals, DC Marvel Comics iHip Headphones, Liquid Image Camera Mask, JCB Tradesman, EMTEC USB, Idapt Chargers, Angry Bird T-shirts and many more.
Virgin Megastore is a global leader in retail entertainment. With 14 operational stores across the MENA region including the newly opened location in The Dubai Mall, Virgin Megastore’s product selection lines are second to none in the Middle East as the one-stop entertainment shop. The innovative brand offers its customers access to the latest electronic trends and multimedia accessories, as well as exceptional customer service that will extend to its Gitex Shopper stand.
For more information please visit www.virginmegastore.me. You can also join the group on Facebook www.facebook.com/virginmena and follow them on Twitter @virginmegame.
About Virgin Megastore
Virgin Megastore is a global leader in entertainment and lifestyle retail, and the number one entertainment destination in the Middle East. A one-stop shop for all your entertainment needs, Virgin Megastore offers a wide range of products, including CDs, books, games, movies, gifts and the latest in technology, as well as a wide array of services complementing the product range. It is a unique shopping experience that offers innovative and exclusive products and services for all age groups, and caters to the local and expat cultures through events, activities and talent support. Virgin Megastore is a global brand with a local flavor.