Walking in a Winter Wonderland
Capture real winter memories at Bahrain City Centre; catch a snowflake, meet a snowman and join in the many winter-themed activities
3-night ski trip to Faraya, Lebanon up for grabs, as well as a Royal Suite VIP package at the Kempinski Grand & Ixir Hotel Bahrain City Centre
Manama, Bahrain, 7 December 2011 – This December, Bahrain City Centre provides the perfect setting for a truly authentic winter experience, with igloos, snowmen, polar bears and penguins all on display. Moreover, throughout the winter-themed campaign, shoppers who spend as little as BD20 will be placed into an exciting draw where prizes include a 3-night ski trip for four to Faraya, Lebanon, or a Royal Suite VIP package for two at the Kempinski Grand & Ixir Hotel Bahrain City Centre.
Celebrating the cooler months, the mall will light up its spectacular winter display on December 8th at 7pm. As seasonal music is played, the glistening atmosphere will set the stage for the Centre’s frosty encounter – where families will have the opportunity to take pictures in a unique, never-before-seen ‘Winter Wonderland’ setting! Located in the Central Galleria, shoppers will be treated to a tailor-made ballet performance from the students of Bahrain’s Victoria Ballet Centre, with Gloria Jean’s Coffee and Beverly 90210 on location to provide spectators with complimentary hot chocolate and scrumptious cupcakes.
In addition to the abundance of fun-filled activities and seasonal mascots, shoppers will have the opportunity to see snowfall for the first time in the Kingdom – only at Bahrain City Centre! “For many, winter is traditionally associated with cold, frosty weather,” said Ray Scott, Asset Director for Bahrain City Centre. “The novelty of transforming our Central Galleria into a Winter Wonderland not only brings a sense of nostalgia for expats, but it also presents a unique, family-filled experience for the local community. We’re looking forward to seeing the smiles on children’s faces and touching the hearts of parents with our month-long festival this winter.”
Ensuring customers do not miss out this winter season, Bahrain City Centre has introduced its new innovative mobile application. Here, shoppers can scan the displayed QR Codes onto their mobile phones, log onto bccwinter.com and download all of the mall’s ongoing wintery-themed events and activities.
For further information on Bahrain City Centre and its events, shoppers can also visit: www.bahraincitycentre.com or www.facebook.com/BahrainCityCentre
About Bahrain City Centre
Bahrain City Centre is part of the City Centre family across the region and has been developed and managed by Majid Al Futtaim Properties, a subsidiary of the Majid Al Futtaim Group. It is the largest shopping, leisure & entertainment complex in Bahrain. Strategically located on Sheikh Khalifa Bin Salman Highway in the heart of Manama, Bahrain City Centre offers a world-class retail experience with 340 exclusive brands and retailers spread over 150,000 square metres; a 15,000 square metre indoor/outdoor Wahooo! waterpark, the largest in the region; a family entertainment centre for children and young adults, Magic Planet; a 20-screen Cineco Cinema; over 60 F&B outlets and two international hotels.
Majid Al Futtaim Properties
Majid Al Futtaim Properties is leading developer of shopping malls together with hotels and mixed-use community projects in the MENA region. Majid Al Futtaim Properties has changed the face of shopping, leisure and entertainment in the Middle East and North Africa (MENA). It currently owns and operates ten world-class shopping malls in the region with three of its flagship projects based in Dubai. Majid Al Futtaim Properties has earned numerous accolades and awards from international organizations that have recognized its leadership and the quality of its properties. The Company’s shopping malls continue to witness a steady increase in footfall with more than 135 million visitors during 2010.
Deira City Centre pioneered the concept of shopping and entertainment in the region. It has over 370 stores with an extensive array of mid-market popular brands, including leisure and entertainment facilities and over 50 restaurants and cafes.
Mall of the Emirates is a world-class shopping mall, housing over 520 international retail brands including 60 luxury stores and a unique range of leisure attractions, anchored by the world-renowned Ski Dubai.
Mirdif City Centre, the latest regional shopping mall in the UAE by Majid Al Futtaim Properties, is home to 430 stores offering the best mix of retail, superior leisure and entertainment concepts that include iFLY Dubai - indoor skydiving centre and VOX Cinemas and many more, and a host of delicious fine dining outlets.