Weddings Go Glossy, Digital, Mobile and Social with Four Seasons Hotels and Resorts
New Platforms Give Brides Everywhere Access to Experts, Advice and Inspiration
May 6, 2012 – Today, brides everywhere are invited to experience the best the bridal world has to offer: Weddings at Four Seasons Hotels and Resorts. With the introduction of the company’s new glossy Weddings magazine, its online version and tablet application, as well as dedicated social channels on Twitter and Pinterest, brides-to-be can access insights from a global network of experts, view key trends from the hottest players and get inspiration from the stories of real weddings taking place at Four Seasons hotels and resorts around the world.
“Four Seasons has long been considered an expert in all things bridal because it has always offered couples weddings beyond compare down to the smallest detail and customized to their unique needs and desires,” says Susan Helstab, Executive Vice President Marketing, Four Seasons Hotels and Resorts. “With the introduction of these new content platforms, everyone can now get a glimpse of what makes a Four Seasons wedding so special and can get inspired to partner with us to make this very special day their own.”
The Company is also releasing the first Four Seasons Wedding LuxGraph, a global snapshot of insights culled from more than 4500 weddings that took place at hotels and resorts in 2011. To view all of the findings, click here.
How App-ropos: Weddings Go Digital
The inaugural issue of Four Seasons Weddings magazine and its online counterpart showcases glamorous bridal gowns and accessories; floral inspirations from Paris; gorgeous wedding cakes representing sweet traditions around the world; beach, city and countryside weddings in global destinations; insider tips from Four Seasons on-property experts - all to help couples plan a special day. Contributors and stylists from leading bridal, fashion and travel magazines will bring new wedding stories to the site, including tips, trends, fashion and innovations.
The glossy print edition of Four Seasons Weddings magazine is distributed at the company’s 86 properties. On-the-go brides-to-be can draw inspiration via the online edition on the new weddings channel at FourSeasonsMagazine.com/weddings and the iPad or Android App. The iPad app is available for download now from the iTunes App Store and the Android version will be available on Google Play later this month.
@FSBridal: The Voice of Real Four Seasons Brides
Four Seasons will launch a new Twitter feed where real Four Seasons brides from around the world will share their stories at various stages of bridal planning. Brides will be encouraged to share photos and messages leading up to their big day. Initially, three brides who will be married this year at Four Seasons properties in Beirut, Boston and Toronto will be featured. As they taste their cakes, mail the first invitation and choose their wedding bands, @FSBridal will record their memorable journey. The feed will also highlight trends and information helpful to anyone who is planning a wedding.
Four Seasons Hotels across the Middle East offer some of the most inspirational wedding locations and personalised attention to ensure that a couple’s happily ever-after begins with style and ease.
Four Seasons Hotel Beirut
A lavish Ballroom wedding where the bride can play the princess in her own fairytale, a wedding night overlooking the Mediterranean to begin a lifetime of perfect memories and a dedicated team of wedding specialists to make sure every detail is in place – that’s the Four Seasons Hotel Beirut promise to every bride and groom.
A tailor-made Wedding Package combines everything a happy couple looks for in a place to say “I do” – from a private room for an intimate wedding of 20 people, to a sunlit wedding on The Roof or an opulent ballroom setup for up to 500 guests, there’s a place for every party at Four Seasons Hotel Beirut. From a lush Four Seasons signature wedding cake, special bride & groom spa packages to ease the stress in the run up to the big day and advise and execution on all the little details – a delicious menu, fragrant flowers and themed décor to suit the bouquet – no request is too much for the Hotel’s talented wedding team. And when it’s over, a complimentary night in a Sea View Suite and breakfast in bed the next morning complete the magical experience.
Four Seasons Hotel Amman
Romantic, elegant, dramatic – there couldn’t be a more picturesque setting for a wedding in Amman than at the Four Seasons. Perched on one of the city’s prettiest hills and with a Romanesque colonnaded façade, stately high-ceilinged ballroom, grand staircase and charming outdoor courtyards, couples celebrating the start of their lives together couldn’t pick a more photogenic place than Four Seasons Hotel Amman to create those magical memories.
The Hotel’s seasoned wedding specialists can create the wedding to fulfill every dream – from picking the most appropriate location, devising a memorable menu sure to impress guests and creating an atmospheric set-up that brings the wedding theme to life. Special spa treatments for the bride and a dedicated team of experts offer all the elements necessary to strip the stress from the wedding preparations, leaving the couple with only the happy glow.
Four Seasons Hotel Cairo at Nile Plaza
What better way to start a life together than with a view of the eternal Nile? Perched on the eastern bank of the river, Four Seasons Hotel Cairo at Nile Plaza offers intimate and expansive space to celebrate a dream wedding. From the popular Plaza Ballroom to the grand Nile Ballroom which occupies the Hotel’s entire first-floor and is prized for its floor-to-ceiling river views, weddings at Four Seasons Hotel Cairo at Nile Plaza can’t be anything but atmospheric. Whatever the format – whether an intimate family brunch, a sophisticated buffet or a grand reception banquet for up to 1,000 guests – the Hotel’s team will be on hand to help at every stage, from planning to execution.
Save-the-Date: The Best of Luxury Weddings Straight to Your Twitter Stream
Four Seasons is proud to host a global #LuxBride Twitter chat bringing the best of luxury weddings directly to Twitter. On May 8 at noon, Eastern Daylight Time, @FourSeasons and properties around the world will create an engaging discussion as they share advice and trends covering fashion, design, bouquets, vows and more. For more details on the chat and how to join, click here.
Facebook for Brides
Four Seasons fans can also get inspired directly in their news feeds on Facebook. The content will be brought to life through regular spotlights and a direct blog feed from the Weddings magazine online.
About Four Seasons Hotels and Resorts
Four Seasons is dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality. From elegant surroundings of the finest quality, to caring, highly personalised 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. The deeply instilled Four Seasons culture is personified in its employees - people who share a single focus and are inspired to offer great service. Founded in 1960, Four Seasons has followed a targeted course of expansion, opening hotels and residences in major city centres and desirable resort destinations around the world. With 86 properties in 35 countries, and more than 50 projects under development, Four Seasons continues to lead the hospitality industry with innovative enhancements, making business travel easier and leisure travel more rewarding. For more information on Four Seasons, visit http://press.fourseasons.com.