WESTIN HOTELS & RESORTS DEBUTS IN EGYPT WITH LANDMARK OPENING IN THE RED SEA RIVIERA
The Westin Soma Bay Golf Resort & Spa Poised to Redefine Well-Being in the Renowned Leisure Hotspot
DUBAI, UAE – November 29, 2015 – Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) announced the debut of the Westin brand in Egypt, with the opening of The Westin Soma Bay Golf Resort & Spa. Owned by Cascades Hotel Company Soma Bay, the year-round resort is situated at the highest point of the Soma Bay peninsula in Egypt’s Red Sea Riviera and sits at the center of the 18-hole championship golf course designed by Gary Player.
“As a coveted resort destination for global travelers, who are increasingly seeking wellness when they travel for leisure, the Red Sea Riviera is the perfect location to introduce the Westin brand in Egypt,” said Brian Povinelli, Global Brand Leader, Westin Hotels & Resorts. “The resort’s natural surroundings and rich amenities coupled with Westin’s innovative brand programs are sure to leave guests feeling better than when they arrived.”
Located around 45 minutes from Hurghada Airport, the Westin Soma Bay Golf Resort & Spa offers 166 guestrooms and suites, with breathtaking views of the lush green fairways, the azure Red Sea and rich desert landscape. The resort grounds also offer guests an ideal place for relaxation and recreation: a rejuvenating swim in the outdoor pool and deck, an invigorating workout at the 24-hour Westin WORKOUT® Fitness Studio, or a leisurely walk at the adjacent beach. Guests also have access to the idyllic Cascades Spa & Thalasso, recognized as the best spa in Egypt and one of the region’s most expansive. Spanning 80,000 square feet, the spa features a saltwater lap pool as well as 65 treatment rooms that provide traditional massages and beauty treatments as well as the latest technology for aesthetic treatments and hydrotherapy.
“Westin Soma Bay Golf Resort & Spa not only strengthens our portfolio in the region but also helps meet the demand for high-caliber lodging in the Red Sea Area,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “This opening further reiterates the success of Starwood’s conversion friendly strategy and the agility to have independent hotels quickly and efficiently join our system.”
The opening of The Westin Soma Bay Golf Resort & Spa marks Starwood’s
fifth hotel in the popular Red Sea Riviera and the 11th hotel in Egypt, solidifying the company’s presence in the market. In 2016, Starwood has plans to reopen the iconic Sheraton Cairo Hotel & Casino following an extensive renovation, introduce The Westin Cairo Golf Resort & Spa, Katameya Dunes and debut the St. Regis brand with the opening of The St. Regis Cairo.
For more information, please visit: www.westin.com/somabay.
About Westin Hotels & Resorts
Westin Hotels & Resorts, a leader in wellness and hospitality for more than a decade, lives its philosophy “For a Better You™” through the Westin Well-being Movement’s six pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. At more than 200 hotels and resorts in nearly 40 countries and territories, guests can experience offerings that include the iconic Heavenly® Bed, RunWESTIN™ and Westin Gear Lending with New Balance®, delicious and nutritious SuperFoodsRx™, the innovative workspace Tangent, Westin Weekend signature experiences, and Heavenly Bath and Heavenly Spa. Westin is proud to offer Starwood Preferred Guest®, the industry’s leading loyalty program. To learn more, visit www.starwoodhotels.com/westin. Stay connected to Westin: @westin on Twitter and Instagram and facebook.com/Westin.