World Trade Center Mall continues to celebrate its official launch with a spring fashion show
An exclusive, invitation-only evening featuring sought after looks from key mall retailers in the heart of Abu Dhabi
Abu Dhabi, 21 March 2014: The World Trade Center Mall (WTC Mall), developed by Aldar Properties PJSC, continued its series of vibrant launch events with a high profile spring fashion show on Thursday 20th of March. Held on the illuminated rooftop garden of the World Trade Center located on the bridge between the Mall and the Souk, and beneath the highest residential tower in Abu Dhabi, a selection of VIPs, media and industry guests gathered to watch a contemporary runway presentation featuring the season’s latest fashion statements from the fashion retailers within the Mall.
The “Spring Garden” themed fashion show highlighted the range and quality of fashion offerings available within the WTC Mall and emphasises the unique shopping experience that has been created in the heart of Abu Dhabi. WTC Mall offers an unprecedented selection of brands to Abu Dhabi residents and visitors, many of which have been brought to Abu Dhabi for the very first time. Designers taking part included House of Fraser Department Store, M Missoni, Barcciallini, Karen Millen, BCBG Maxazria, Guess by Marciano, DKNY, Escada Sport, Basler, Eden Park, Sacoor Brothers, Bebe, Gaudi, Evita Peroni and Ted Baker, as well as the latest spring make up and beauty trends by Make Up Forever and The Nail Spa.
The VIP guest list included a wide selection of Abu Dhabi society including regional Ambassadors, leading journalists and fashion bloggers who were welcomed with a VIP reception on the 5,000 square metre rooftop garden. The guests were entertained by a number of performers, including human mannequins, an exciting flash mob and a world-class DJ. Later, the fashion enthusiasts were seated in the garden, which was decorated with beautiful flower arrangements, eye-catching butterfly features and atmospheric lighting, setting the scene for an unforgettable fashion soiree.
The fashion show was opened by Mohammed Khalifa Al Mubarak, Deputy CEO at Aldar Properties who said: “Aldar Properties has visualised The World Trade Center Mall to complete the transformation of Abu Dhabi’s historic Central Market area, offering a modern shopping destination that is unique to Abu Dhabi. By staging such high profile events with our world-class retail partners, many of whom we have bought to Abu Dhabi, we hope to showcase the unprecedented quality of the WTC Mall experience not only within the downtown community, but the UAE as a whole.”
Located in the heart of Abu Dhabi, on Khalifa Bin Zayed the First Street, the WTC Mall is an all-encompassing cultural district with mid to premium retail, dining and entertainment offers. It houses more than 160 shops, over 20 dining outlets and an eight-screen Grand Cinemas that opened in March. With elegant landscaping and beautiful views over the capital, the rooftop echoes the carefully thought-out design of Foster+Partners, representing a unique setting on the site of the old Central Market.
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Abu Dhabi-based Aldar Properties PJSC is one of the largest developers in the Middle East and North Africa region, with almost US$ 12 billion of assets. The company has developed some of Abu Dhabi’s most iconic and complex projects, from the Formula 1 facilities on Yas Island to the thriving new Shams Abu Dhabi community on Al Reem Island. Its property portfolio is diversified and balanced with a total asset mix of 1.4 million sqm. Residential communities account for around half of the assets, retail property representing almost 35% with the remaining in commercial. There are also 9 hotels with more than 2,300 available rooms. With a land bank of over 77 million square metres, 90 per cent of which is in special investment zones, Aldar Properties is focused on serving the growing demand in the UAE for high-quality and professionally managed property. Aldar Properties is a strong partner of the Government of Abu Dhabi, which is also a major shareholder. The business is aligned with the Emirate’s “Vision 2030” strategy of economic diversification and social infrastructure development.