Wyndham Hotel Group Drives Momentum in EMEA
Wyndham Hotel Group Drives Momentum in EMEA
LONDON, UK. (7th MARCH 2016) – Wyndham Hotel Group’s EMEA portfolio is enjoying its strongest position ever. 2015 saw extensive growth with the opening of 38 hotels resulting in an impressive 440 hotels within the region. Strong momentum continues into 2016 with a pipeline of 50 hotels and an additional 10,600 rooms expected to be added to the portfolio.
Wyndham Hotel Group has established itself as the leader in its sector, building locally relevant hotels in emerging destinations ahead of other brands. The group has capitalised on the growing global middle class and the democratization of travel to develop a new wave of upscale, midscale and economy friendly hotel options across EMEA. With guests looking to travel further afield than ever before, Wyndham Hotel Group continues to respond to heightened demand for affordable and accessible accommodation in new and exciting destinations.
Dan Ruff, Wyndham Hotel Group’s president and managing director, EMEA said: “Our global footprint is second to none and a core focus within this is strategic growth in EMEA. We’re investing in the region at a phenomenal pace and this includes more than doubling our resources as close to the business as possible with regional offices in New Delhi, London, Berlin, Dubai and Istanbul. We enjoyed unprecedented growth last year and our outlook for 2016 remains just as strong.”
Wyndham Hotel Group introduces Super 8 to Germany
March 2016 sees Wyndham Hotel Group launch Super 8 Munich; the first of 10 new Super 8 hotels being introduced to Germany in partnership with GS Star GmbH. Germany has risen in rank in the last two years to become Wyndham Hotel Group’s fourth largest global market with more than 100 existing hotels. The new Super 8 Munich City West is centrally located and has excellent access to public transport links, making it an ideal base for both tourists and business travellers. The hotel is well suited for families and welcomes teenagers up to 17 years old to sleep for free in their parents’ room. The hotel also welcomes pets. A second Super 8 will soon follow in Munich City North and is slated to open in September 2016.
Additional significant growth is taking place across the following destinations within EMEA:
Wyndham Hotel Group responds to increased demand for mid and upscale hotels in the Middle East
February 2016 saw the opening of upscale hotel, Wyndham Dubai Marina, which is demonstrative of the abundant growth and development taking place in the Middle East for the group. Wyndham Hotel Group is seeing heightened demand for its midscale and upscale properties and also recently announced four new managed Ramada hotels across Saudi Arabia, Jordan and Bahrain – Ramada Resort Dead Sea in Jordan, Ramada Corniche in Saudi Arabia, along with Ramada Hotel & Suites Amwaj Island and Ramada Manama City Centre, both located in Bahrain.
Wyndham Hotel Group targets Europe for aggressive growth
Turkey has seen strong growth with Wyndham Hotel Group cementing its position as the largest international hotel company with more than 40 hotels including Wyndham Hotels and Resorts, TRYP by Wyndham and Ramada brands.
Wyndham Hotel Group leads the way in East Africa
In addition to focusing on established markets, Wyndham Hotel Group is entering destinations before they become the trend and as such a number of properties in the company’s pipeline are in new markets for the group. Ethiopia is an example with the imminent opening of Ramada Addis Ababa this year. 2015 saw the opening of the Ramada Resort Dar es Salaam in Tanzania – the first property in Africa to be operated by Wyndham Hotel Group’s growing management team.
Wyndham Rewards Sees Aggressive Growth in the Region
Proving that Wyndham Rewards is simply more rewarding, membership of the award winning loyalty program has grown 34% YOY in EMEA as of January 2016. This follows a major overhaul to the program in 2015 which saw Wyndham Rewards offer members a generous points earning structure and a flat, free night redemption rate – the first of its kind for a major rewards programme.
Part of Wyndham Hotel Group, the Super 8® hotel brand is one of the world’s most well-known hotel chains with more than 2,600 locations around the globe, more than any other U.S.-based economy lodging provider. Most hotels offer an array of complimentary amenities including free Wi-Fi, a free SuperStart® continental breakfast and the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty programme. Travellers can join the free programme at www.wyndhamrewards.com.
Each Super 8 hotel is independently owned and operated under a franchise agreement with Super 8 Worldwide, Inc. (SWI), or its affiliate. SWI is a subsidiary of Wyndham Hotel Group, LLC and parent company Wyndham Worldwide Corporation (NYSE: WYN). Reservations and information are available by visiting www.super8.com.
Wyndham Hotel Group is the world’s largest hotel company based on number of hotels and is one of three hospitality business units of Wyndham Worldwide (NYSE: WYN). As both a leading hotel brand franchisor and hotel management services provider, the company’s global portfolio consists of over 7,800 properties and 678,000 rooms in 72 countries under the following brands: Dolce Hotels and Resorts®, Wyndham Grand®, Wyndham Hotels and Resorts®, Wyndham Garden® Hotels, TRYP by Wyndham®, Wingate by Wyndham®, Hawthorn Suites by Wyndham®, Microtel Inn & Suites by Wyndham®, Ramada®, Baymont Inn & Suites®, Days Inn®, Super 8®, Howard Johnson®, Travelodge® and Knights Inn®. Wyndham Rewards, the company’s guest loyalty programme, offers more than 44 million members the opportunity to earn and redeem points at thousands of hotels across the world. For more information, visit www.wyndhamworldwide.com.