Yas Island Targets Emerging German Tourist Trade
Connectivity paired with value appeals to the European market
11 March 2014, UAE – Yas Island capitalized on its growing popularity as a destination for German tourists by hosting tour operators, booking systems and carriers at the leading ITB Berlin travel show held recently in Berlin, Germany from March 5 – 9 2014.
At ITB Berlin, the world’s leading travel trade show, Yas Island showcased attractions that are enticing record numbers of Germans and top international tour operators and travel agents, including hotels and restaurants, concerts, and sports, including motor racing, sailing and golf.
Elaborating on Yas Island’s participation, Mr. Karim El Guanaini, Vice President of Yas Island Destination Management, said: “Yas Island continues to enhance what it offers to the European market and German travelers– an international experience offering world-class accommodation paired with attractions and endless sporting and entertainment activities. Awareness of Yas Island has grown in Germany through the ever-evolving offerings presented, supported by strong digital campaigns with an international reach. Attending ITB Berlin raised our profile even more and allowed us to update our loyal trade partners about our newest offerings.”
The number of Germans staying in Abu Dhabi’s hotels grew by 25 per cent in January compared to the previous year, according to statistics from the Abu Dhabi Tourism and Culture Authority (TCA). Throughout the month, 10,733 Germans spent an average of around five nights each. Germany is the capital’s fourth largest market for hotel guests behind India, the UK and the USA.
Germans can benefit from more than 56 direct flights each week between Abu Dhabi International Airport and cities including Berlin, Dusseldorf, Frankfurt and Munich. Visas upon arrival in the United Arab Emirates for European Union passport holders has also made Yas Island an ideal and convenient place for European-based companies to host global meetings and events.
Yas Island features prominently on German television every year when Yas Marina Circuit hosts the FORMULA 1 ETIHAD AIRWAYS GRAND PRIX. Tourists can visit, run or cycle on the track and motoring enthusiasts can race sports cars with guidance from expert instructors. Yas Island’s other sports activities include watersports, luxury yachting and golf on Yas Links, which features pristine courses for golfers of all levels.
Seven hotels and 57 restaurants offer varied accommodation, cuisine from all over the world and a huge variety of popular bars and clubs, including O1NE, a fashionable art-themed nightclub.
As the home of the du Forum and du Arena, Yas Island is Abu Dhabi’s live entertainment centre. Major acts to recently play at the venues include The Rolling Stones, Madonna, Rihanna, Metallica and Eminem. In the coming months, Black Sabbath, Justin Timberlake and Macklemore will entertain residents and visitors.
Family activities include Ferrari World Abu Dhabi, a theme park with the world’s fastest roller coaster, Yas Waterworld, the largest Emirati-branded waterpark in the UAE with 43 rides, and Seawings, a breathtaking tour of the city by seaplane.
Those who prefer a more tranquil holiday can visit a selection of spas, cruise or take a stroll around the recently expanded Yas Marina, a vibrant dining and entertainment precinct in a relaxed setting.
Whether young or old, active or relaxed, Yas Island has something for all the family. And as Germans learn more about the attractions on offer, they will continue to come in record numbers. Located only seven minutes away from Abu Dhabi International Airport, 25 minutes from Abu Dhabi downtown, and 45 minutes from Dubai, Yas Island is conveniently located between the two major cities of the UAE – Abu Dhabi and Dubai – and is becoming the ultimate leisure and entertainment destination in the region.
About Yas Island:
The region’s prime leisure and entertainment destination, Yas Island is one of the finest destinations for weekend getaways, romantic holidays and fun with your partner, family or friends.
Be wowed by amazing events and touring artists, gracing the stage at du Forum and du Arena,or visit the hottest night spot in the UAE, O1NE Yas Island. Live the ultimate water adventure at Yas Waterworld Abu Dhabi. Dare to take the world’s fastest roller coaster, Formula Rossa, at speeds up to 240kmph at Ferrari World Abu Dhabi, the world’s largest theme park. Take in sensational sea views on Yas Links Golf Course. Imagine driving a Formula Yas 3000cc V6 or Aston Martin GT4 on the same circuit as the pros. Stroll along the calm turquoise waters at Yas Marina or simply lounge on the warm, idyllic sands of Yas Beach. All attractions can conveniently be reached with the complimentary island shuttle Yas Express.
Home to Yas Marina Circuit, the official host of the world famous FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIXTM, Yas Island offers seven hotels (3 to 5 stars), all featuring numerous gourmet restaurants and entertainment venues. Yas Island is also in the works of opening its own shopping center, Yas Mall in 2014, widening its diversified offerings.
Yas Island is located 25 minutes from Abu Dhabi and 45 minutes from Dubai. Further it points with its proximity to Abu Dhabi International Airport, seven minutes Showcasing the caliber of our attractions, here are some of what they have achieved:
· Ferrari World Abu Dhabi has the accolade of “Best Theme Park in the UAE” from Hospitality India during its “9th Hospitality India and Explore the World Annual International Awards” (HIA 2013) in October 2013
· Yas Waterworld Abu Dhabi was named the “second best waterpark in the world” by the Los Angeles Times - Global Ranking of the World’s Top 20 Waterparks feature in May 2013
· Yas links was awarded 24th Best Golf Course Outside of America by Golf Digest USA in May 2012
· O1NE Yas Island is in the process of being certified by Guinness World Records as the world’s largest privately owned graffiti wall!