YAS MARINA CIRCUIT WOWS UK MOTORSPORTS FANS WITH ITS 2015 ABU DHABI FAN ZONE
The 2015 Abu Dhabi Fan Zone engaged more than 10,000 fans from all over the UK during the British Grand Prix, providing a taste of the fun and entertainment on offer at November’s #AbuDhabiGP
Yas Marina Circuit, Abu Dhabi, July 8, 2015: More than 10,000 British F1® fans enjoyed the wide array of free hospitality and entertainment at Yas Marina Circuit’s 2015 Abu Dhabi Fan Zone during the British Grand Prix weekend at Silverstone.
Running from the 3rdto 5thJuly, this unique activation at Whittlebury Park Golf and Country Club again provided UK racing fans with a taste of the Abu Dhabi Grand Prix experience, and proved to be the most successful to date.
Held in partnership with Abu Dhabi Tourism & Culture Authority and Etihad Airways, the Abu Dhabi Fan Zone treated thousands of British race goers to a wide range of free hospitality and interactive entertainment.
During the weekend, more than 3,500 free cups of coffee and 3,500 breakfast pastries were provided to hungry campers on site by YasCafe, as well as 110 free short treatments and massages by YasSPA. In addition to the huge crowds that enjoyed the live mega screen action from Wimbledon and Silverstone on Yas TV, people were also kept up to date with 3,250 copies of on-site newspaper YasTIMES, produced in association with F1 Racing.
It was not only real world entertainment that kept visitors entertained as Yas Marina Circuit engaged them in the virtual realm, with many attendees downloading its smartphone app YasHUB to keep up to date with the latest Grand Prix news, views and information. The weekend also saw huge social media interaction, with the #ADGPFanZone hashtag receiving more than 2.8 million Twitter impressions, and the #AbuDhabiGP hashtag recording more than 3.1 million impressions during the British Grand Prix event.
With Yas Marina Circuit looking to achieve an equal number of overseas visitors attending the 2015 FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX, the Abu Dhabi Fan Zone plays an important part in showcasing the season finale in the UAE’s capital on November 29th.
Abu Dhabi Tourism & Culture Authority welcomed interested fans to its display area, featuring a wide range of authentic cultural experiences from Abu Dhabi, including falconry and traditional henna painting, giving attendees a fascinating insight into one of the world’s most modern, global tourism hubs.
“We are delighted to welcome back the many thousands of UK Formula 1 fans to our Abu Dhabi Fan Zone this year,” said Al Tareq Al Ameri, CEO of Yas Marina Circuit.
“The United Kingdom is a very important market for the Abu Dhabi Grand Prix, as around 40 per cent of overseas visitors travel from here. The Abu Dhabi Fan Zone was again a fantastic success, and to see this level of attendance and engagement is testament to the impressive spectacle that Abu Dhabi and Yas Marina Circuit offers the international motor racing community. We hope to see even more UK visitors this November at our exciting season finale in Abu Dhabi.”
To maximise your #AbuDhabiGP weekend experience, you can download the YasHUB smartphone app: http://www.yasmarinacircuit.com/en/formula-1/yashub-app
YasTV is the official online TV channel and home of video content for Yas Marina Circuit, the #UAE's most exciting sporting and entertainment venue and host of the #AbuDhabiGP. YasTV takes you right to the heart of the circuit’s leading stories and keeps your finger squarely on the motorsport pulse. So, whether you’re looking for the most up-to-date racing news featuring heart-stopping local action or updates on the latest ComYAS health and fitness events, or just need more info on Yas Marina Circuit’s wide range of available driving and gifting experiences, you can find everything you need to know, and more, at: www.youtube.com/user/YasMarinaCircuit
About Yas Marina Circuit:
Yas Marina Circuit is the United Arab Emirates’ most exciting sporting and entertainment multi-purpose venue. Located on Yas Island, Abu Dhabi, the circuit is home to the annual FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX and much more. In addition to the extensive year-round program of professional and grassroots motorsport events and experiences including Drag and Yas Track Nights, the circuit has emerged as a thriving hub for entertainment and community events in the UAE. As the region’s most technologically advanced facility, the circuit is also a leading MICE venue, regularly hosting a diverse range of corporate meetings, conferences and events. Whether you want to experience the thrill of karting at our Kartzone, driving an Aston Martin GT4 at over 200km/hour on an F1 circuit, work towards your racing license at the Yas Racing School, get fit at TrainYas or GoYas, participate in one of our many sporting events, or simply catch up with friends at Yas Central, Yas Marina Circuit truly is The Meeting Place of Champions.