Address Boulevard Appoints Mehdi Morad as GM
New general manager of the hotel
Emaar Hospitality Group has appointed Mehdi Morad as General Manager of Address Boulevard, a city lifestyle resort in Downtown Dubai that has established its credentials as one of the most sought-after hospitality destinations in the city.
Address Boulevard opened in 2017 under Emaar Hospitality Group’s Address Hotels + Resorts, the premium luxury hotel and serviced residences brand. Mehdi’s focus will be on strengthening the positioning of the hotel, delivering the promised aspirational hospitality standards, and undertaking new initiatives to drive operational performance and productivity.
Mehdi has a proven track record of delivering industry-leading innovation coupled with wide and varied experience across the hospitality industry, having worked in senior managerial positions at international hotel chains in several global markets.
Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “Address Boulevard has firmly positioned itself as a premium city lifestyle resort, which appeals to both business and leisure guests. With its central location in Downtown Dubai, the hotel has set new standards in luxury hospitality. Mehdi Morad brings extensive international experience, gained from several key global markets, which will be invaluable in driving the hotel’s growth and in delivering exceptional customer service standards.”
Mehdi Morad said: “Address Boulevard exemplifies the brand values of Address Hotels + Resorts, and is ‘where life happens’. The sophisticated architecture and design, the elegant interiors, the outstanding arts, the first-of-its-kind food and beverage concept are all compelling factors that have made it a preferred destination for travellers. Our focus is to ensure that the hotel will continue to offer innovative experiences for our customers and underline its premium position.”
A Moroccan French national, Mehdi has earlier worked in positions such as Cluster General Manager, General Manager and Hotel Manager with international hotel chains in Mauritius, Russia, Tunisia, Ukraine and France. He has held senior positions in Operations, Revenue, and Sales & Marketing. Mehdi has a Master’s degree in Tourism & Hospitality Administration.
An exceptional city lifestyle resort in Downtown Dubai, near Burj Khalifa, The Dubai Mall and Dubai Opera, Address Boulevard is known for its emphasis on art with 251 pieces of art adorning its interiors. Popular among guests are The Restaurant at Address Boulevard, a unique dining concept that is based on the homely and comfortable feel of an actual apartment, and the Lounge at Address Boulevard, set in the lobby. The Spa at Address is another guest favourite offering a tranquil, fragrant, luxurious sanctuary of relaxation and rejuvenation.
About Address Hotels + Resorts
Address Hotels + Resorts is the first brand launched by Emaar Hospitality Group. The premium luxury hotel group has positioned itself as a choice perfect for business, leisure and group travellers.
Address has brought a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service standards. Positioning its messaging as ‘Where life happens’, Address Hotels + Resorts offers a more personal and engaging experience to guests in a premium lifestyle environment, enriching the lives of its guests with luxury, style and elegance.
Address Hotels + Resorts properties are situated in some of the most sought-after locations. The brand also owns and operates Address Residences which is a leader in the serviced and branded residences sector. Address Hotels + Resorts also extended its management to Palace Downtown, a palatial oasis in Downtown Dubai.
Address Hotels + Resorts is set to operate hotels and serviced residences in Saudi Arabia, Egypt, Turkey, Bahrain, Maldives and other key markets in the region as well as in Dubai.