Centara Appoints Dynamic Corporate Director of Public Relations
Yupapone Vorapongsukonth as Corporate PR Director
Centara Hotels & Resorts, Thailand’s leading hotel operator, announced the appointment of Yupapone Vorapongsukonth as Corporate PR Director, effective 11th June.
“Centara is entering a significant phase of growth in which it will double its revenues over the next five years. Brand and PR communications will go hand in hand to reinforce our position as a prominent hospitality name both within Thailand and internationally” said Centara’s CEO, Thirayuth Chirathivat. “Yupapone is a proven leader with extensive communication skills, branding vision and great understanding of the digital media landscape. Her expertise will help us drive increased brand awareness and raise the profile of Centara Hotels & Resorts globally. We are excited about her important contribution to the company.” added Mr. Chirativat.
Prior to joining Centara, Ms. Yupapone held a management role at Hill and Knowlton Strategies where she spearheaded communication strategies for multinational corporates such as Microsoft, Nestlé, L’Oréal and Grab, to name a few. She also led the successful rebranding project of Ngern Tid Lor, a subsidiary of Bank of Ayudhya. Her previous experience includes positions with DTAC, the British Council and Bangkok Bank. She is currently an active member of the Industry Advisory Board at Stamford International University in Bangkok.
Ms. Yupapone was the only Thai student awarded Rotary International’s Ambassadorial Scholarship in 2009 to complete her Master’s degree in International Studies at the University of South Carolina in the USA. She graduated with honours from Chulalongkorn University.
“Centara is one of the most trusted brands in the hotel industry and a Thai icon. I feel privileged to have been charged with such an important role in the company’s development. In this era of digital disruption, communications and PR have vastly changed. Communicating purpose, emphasising the mission through creative storytelling and the use of both traditional and new media will be at heart of the brand strategy. I am thrilled to bring fresh energy and expertise to the organization, to help Centara increase international brand awareness and to remain at the forefront of the industry,” Ms. Yupapone said.
Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 60 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.
Over the next five years Centara aims to double its size with additional properties in Thailand and its new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1 Card, reinforces their loyalty with rewards, privileges and special member pricing.
Find out more about Centara at www.CentaraHotelsResorts.com