CORP EXECUTIVE HOTEL APARTMENTS – AL BARSHA – DUBAI APPOINTS NEW GENERAL MANAGER

Taking over the reins at the new Corp Executive Hotel Apartments – Al Barsha – Dubai is Aamir Pervez, who moves from his previous role as regional sales director at the management company, HMH (Hospitality Management Holdings).

The new brand is set to become the preferred choice of business travellers seeking service, comfort and every necessary facility at value-for-money rates, offering a modern boutique lifestyle that will appeal to leisure travellers too.

The hotel offers facilities ranging from concierge, valet and dry-cleaning through to all-day dining, 24-hour room service, wi-fi in all public areas, business centre, conference rooms, parking plus rooftop pool, Jacuzzi, sauna and steam and a state-of-the-art gym.

Corp Executive Hotel Apartments – Al Barsha – Dubai which is the first hotel to open its doors under the Corp brand. The challenge to establish a new brand during a period of consolidation in the hotel sector is one that Aamir relishes, particularly given his multi-cultural background that has given him a unique insight in to the requirements of a clientele that is made up of a vast range of nationalities.

He said, “We successfully soft launched Corp Executive Hotel Apartments last month and have enjoyed an excellent response from our guests. All through summer we have exciting promotions lined up that are designed to provide exceptional value to travelers this season. Starting from a special introductory daily rate to fabulous long-stay offer, we have marvelous promotions for both holiday makers and business seekers. We want to make Corp a cultural and social epicenter.”

Born in India and educated in New Delhi, Aamir chose to study to degree level in Europe, moving to Antwerp in Belgium to study for a Bachelor of Business Administration at the European university followed by diploma at Harlem Business School.

Starting out, multi-lingual Aamir – who numbers Urdu, Hindi, Dutch and English among his languages - chose to enter the fascinating world of diamond industry, working for two years in Belgium before moving on to become an international trading manager in Germany and then back to Belgium to work for Universal Telecom Services as operations manager.

The hospitality industry represented another new challenge for Aamir, who travelled to the Gulf to take up a new appointment in the sales team at the Coral Deira in 2006, where he rapidly found his feet and was promoted to become senior sales manager, later transferring to the Coral Boutique Villas as head of sales and marketing.

Success in implementing reservations and promotions strategy led to his further promotion, this time as general manager where he supervised prestigious key accounts as well as oversaw every aspect of operations of the property – winning an excellence award for his efforts.

A further feather in his cap was his latest role as regional sales director for HMH, where he led day-to-day operations of the sales department as well as developing strategy and establishing regional sales operations.

Now entrusted with the management of Corp Executive Hotel Apartments Al Barsha – Dubai, Aamir has a massive challenge at hand, which he is extremely excited about. He said, “We want to offer our guests amenities beyond the basic. We want them to find something special here and want them to come back to it.”

For more information about Corp Executive Hotel Apartments – Al Barsha – Dubai

Visit www.corp-albarsha.com

For media contact:

Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 6975146