IRIS WELCOMES A NEW EXECUTIVE CHEF
Adding a new element to Dubai’s ultimate rooftop destination
Add-mind, one of the region’s leading hospitality consultancies, has set the tone for their biggest year yet by appointing chef extraordinaire, Imad Saade, as the resident food consultant of Iris Dubai and Iris Yas Island. Bringing his broad range of experience and innovative style to the table, Chef Imad will be driving the culinary reinvention and development of Iris Dubai and Iris Yas Island, positioning the venues as leaders in the food and beverage industry. Creating a new gastronomic vision with a focus on healthy and wholesome dishes, Chef Imad will be spearheading the addition of the new food concepts, such as the highly anticipated Raw Bar, at Iris Dubai.
Chef Imad’s passion for food dates back to his early childhood. His family has been in the F&B industry for over 20 years, with a special emphasis on Asian cuisine.
In 2010, Imad enrolled in the prestigious L'Institut Paul Bocuse in Lyon where he trained and mastered the art of French cuisine. Upon graduating, Imad was offered the chance to work in Kyoto, Japan for six months at Kikunoi, a 3 star Michelin restaurant.
Imad combined the best of both French and Asian cuisine to create his very own culinary style and technique. Using his culinary experience from Europe and Asia, as Executive Chef, he currently manages the family business and ensures that every menu and its preparation are of a high standard.
At present, Imad created the new and upcoming Raw Bar menu, providing his expertise and skills.
In concept creation and development, bold ideas come to life. This is where Add-mind crafts a completing image for the client’s outlet, beginning with the identity and going into details such as design and menu. Add-mind’s key aim is to support any F&B outlet, bar, restaurant that would like to bring their services a step forward and a cut above the rest.
From meticulously arranged staffing requirements to ensure a smooth workflow to giving a financial perspective, invaluable advice is provided to steer an outlet’s cost strategy. Additionally, Add-mind has collaborated with some of the most famous names in the entertainment world, including international DJs and legendary performers from the clubbing circuit.