Purohit heads new Hertz DNATA regional sales team
Appointment confirmed at Arabian Travel Market as Hertz names dnata as outbound GSA for UAE, Oman, Qatar, Afghanistan
Dubai, UAE, 1st May, 2012: Rakhi Purohit has been appointed as Regional Sales Manager of the new Hertz dnata outbound General Sales Agency team for the UAE, Oman, Qatar and Afghanistan.
The announcement was made today at Arabian Travel Market in Dubai as Hertz confirmed the appointment of dnata, the Middle East’s leading travel management company, as its outbound GSA representative in the four countries for car rentals worldwide.
Based at the dnata Travel Centre in Dubai, the independent sales team established by dnata and headed by Purohit will work as a dedicated resource to the regional travel trade to represent the Hertz brand for outbound car rental.
Purohit, who has more than ten years’ travel industry experience, started her professional career as a Tours and Events Manager with Tourism Co-Op, Mumbai, India. She moved to the UAE in 2004 and two years later joined MMI-dnata where she had various roles in operations and sales development.
She was instrumental in the success of the MMI Travel leisure and sports travel business, particularly in connection with the FIFA World Cup 2010 and the ICC Cricket World Cup. Purohit has a bachelor’s degree in Commerce from the University of Mumbai, India.
Hertz, the world’s largest general use car rental brand, also has a strong presence in the Middle East and Africa region, with 11 Hertz franchisees in the Middle East and 23 in Africa, and a total of 66 locations in the Middle East and 161 outlets in Africa, offering a wide range of car rental and leasing services.
For more information about Hertz in the Middle East and Africa region, call Gina Costa, Commercial Director, Hertz Middle East and Africa on +9714 3166973.