Radisson Individuals makes its African debut with hotel signing in Ghana
Radisson Hotel Group is proud to announce its first Radisson Individuals property in Africa, with the signing of Earl Heights Suites Hotel, a member of Radisson Individuals, Accra, Ghana.
Due to open by the end of 2021, this new addition places the Group firmly on track to achieving its objective of reaching 150 hotels in operation and under development by 2025.
Located in Dzorwulu, the property is currently undergoing a full renovation and is on schedule to open within this year. Just 5km from Kotoka International Airport (KIA), the main access point by air for domestic and international visitors, the serviced apartment property is conveniently located near shopping malls, restaurants, as well as the University of Ghana, situated north of the district. Also within reach, is the tranquil Legon Botanical Gardens, with its canopy walk, rope courses, canoeing and rich birdlife.
Due to its strategic geographical location, ease of access, and aviation facilities and connections, Accra has become a conference and aviation hub for West Africa. It is also dominated by local and international business activities, making the city one of the most attractive African cities to do business.
The 58-serviced apartments property will comprise of modern studios as well as spacious and elegant one- and two-bedroom suites. Creating a true destination for its guests, the property will offer culinary options in the restaurant, The Society, which will include outdoor seating as well as in the hotel bar. The property will also feature a spa, gym, pool, convenience store, and business centre, providing the perfect base for both business and leisure.
Radisson Individuals is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefit from the Groups international awareness and experience, with the freedom to maintain their own uniqueness and identity. Radisson Hotel Group plans to more than double its serviced apartments portfolio within the next 5 years across EMEA. Today, serviced apartments represent around 10% of the Groups EMEA portfolio with 45 properties and more than 5,400 units in operation and under development.
Erwan Garnier, Senior Director, Development, Africa, Radisson Hotel Group, said: We have identified Ghana as a key focus country in our five-year development plan and, Accra as a focus and primary city. The signing of the property, which compliments the Radisson Hotel Apartments Accra announced last year and scheduled to open in 2023, is also aligned with our current conversion-focused growth strategy, which will remain a priority, especially post-pandemic. We are therefore proud the Radisson Individuals African debut, will be on Ghanaian soil, carving the path for the new brand to continue its expansion across the continent. In proud partnership with Earlbeam Group of Companies, we are thrilled to be contributing to the countrys tourism industry, a key pillar of the national economy.
Alfred Danso Darkwah, CEO of the hotels owning company, Earlbeam Group of Companies, said: The Earl Heights Suites Hotel partnership is an exciting opportunity - it brings together the union of Radisson Hotel Group and The Earlbeam Group Of Companies, two well-seasoned brands from the hospitality and real estate sector respectively. This will be the first branded apart hotel in Ghana, completely unique, providing each guest a boutique home-away-from home experience. In addition, it delivers partner confidence, guarantee of service standards, and assured safety and security, leaving a positive mark on Ghanas hospitality sector. We believe this Radisson Individuals hotel will inject much-needed life within the local hospitality industry and pave the way for upcoming projects between Radisson Hotel Group and The Earlbeam Group of Companies.
Radisson Hotel Group operates to high standards of performance and advocates socially and environmentally sustainable business practices. More than ever, Radisson Hotel Groups highest priorities remain the health and safety of its guests and employees. The Group partnered with SGS, the worlds leading inspection and certification company, to implement theRadisson Hotels Safety Protocol,which ensures the highest hygiene standards and strengthens the Groups existing rigoroussanitation guidelines. In the run-up to the opening of Earl Heights Suites Hotel, a member of Radisson Individuals the hotel will implement the Radisson Hotel Group brand standards including the Radisson Hotels Safety Protocol related to safety and security.
ABOUT RADISSON INDIVIDUALS
Radisson Individuals is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of Radisson Hotel Group and benefit from the Groups international awareness and experience, with the freedom to maintain their own uniqueness and identity. It is a complement brand to the other existing eight brands in the portfolio, and an ideal first step for individual hotels with strong service scores who may be considering transitioning to one of the other successful core brands at a later stage. Radisson Individuals hotels offer guests an opportunity to discover new locations around the world, while always delivering Radisson Hotel Groups high standards of quality and Yes I Can! service ethos, combined with the local flavors and personality of the member hotels.
Radisson Individuals is a part of Radisson Hotel Group, which also includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson, Country Inn Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
For reservations and more information, visit https://www.radissonhotels.com/ brand/radisson-individuals
ABOUT RADISSON HOTEL GROUP
Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,500 hotels in operation and under development in 120 countries. The Groups overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos.
The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
Radisson Rewards is the global rewards program that delivers unique and personalized ways to create memorable moments that matter to guests. Radisson Rewards offers exceptional loyalty benefits for guests, meeting planners, travel agents and business partners.
Radisson Meetings provides tailored solutions for any event or meeting, including hybrid solutions placing guests and their needs at the heart of its offer. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and being uniquely 100% Carbon Neutral.
More than 100,000 team members work at Radisson Hotel Group and at the hotels licensed to operate in its systems.
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