Centara signed an MOU with Asia Investment, Development & Construction Sole Co., Ltd (AIDC)
Centara, Thailands leading hospitality group led by Suthikiati Chirathivat, Chairman of the Board (4th from right), has inked a management MOU with Asia Investment, Development Construction Sole Co., Ltd (AIDC), a well-established investment and construction company in Laos. The agreement paves the way for Centara to enter into management agreements for three hotels in Laos with a combined total of 214 keys in capital city Vientiane and historic destination Luang Prabang.
SuthikiatiChirathivat,CentarasChairman of the Boardsaid: This signing ceremonydemonstratesour commitment toexpansioninAsiaas wecontinue to develop ourportfolio internationally. Withthe expertise from a countryleader in development like AIDC andCentarasrecord of delivering and inspiringextraordinary guest experiences, we are very excited to be partnering for success on these three exciting projects in Laos
The three hotels will be operated under three distinct brands in the Centara Hotels Resorts portfolio: in close proximity to Luang Prabang airport and major tourist attractions will be Centara Grand, the upper upscale hotel comprising premium rooms, leisure and meeting facilities. Targeting the more cost-conscious traveller in Luang Prabang will be a Centra by Centara hotel, a quality value offering in a convenient city location whilst the latest COSI branded hotel will be arriving in Vientiane. COSI is the affordable lifestyle brand for the modern tech-savvy and connected traveller and it will offer a distinctive and localised experience in Vientiane.
PheutsaphaPhoummasak,President of AIDC Laosstated:LuangPrabangand Vientiane are very popular destinations for both Thai and internationaltravellersthanks to theirperfect blendof historiclegacy,wonderful sceneriesandmodern infrastructure.We are excited topartner with a Centara to bring their trustedbrandsto these cities and further promote thetourism potential of Laos.
This latest development is in line with Centaras impressive expansion strategy and will see Centaras hotel count in Laos reach four with Centara Plumeria Resort Pakse already well under development and scheduled to open in 2020.
From left to right:
1. Uaychai Khuhakarn Senior Vice President-Corporate Development of Central Group
2. Adul Chaiprom Vice President of AIDC
3. Dan Chinsupakul Advisor to Chairman of the Board
4. Pheutsapha Phoummasak President of AIDC
5. Suthikiati Chirathivat Chairman of the Board
6. Suparat Chirathivat Executive Vice President-Corporate Development of Central Group
7. Dr Ronnachit Mahattanapreut Senior Vice President-Finance Administration
8. Markland Blaiklock Deputy Chief Executive Officer
About Centara
Centara Hotels Resorts is Thailands leading hotel operator. Its 60 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centaras portfolio comprises six brands -Centara Grand Hotels Resorts, Centara Hotels Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences Suites and COSI Hotels ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families.Centaras distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.
Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches.As Centara continues to expand, a growing base of loyal customers will find the companys unique style of hospitality in more locations.Centaras global loyalty programme, Centara The1 Card, reinforces their loyalty with rewards, privileges and special member pricing.
Find out more about Centara at www.CentaraHotelsResorts.com
