Driving Strategy and Growth at DoubleTree by Hilton Dubai Jumeirah Beach
DoubleTree by Hilton Jumeirah Beach announces the appointment of Hassan Farouk as Commercial Manager. With over 18 years of experience in the hospitality industry, Hassan brings a wealth of expertise in revenue optimisation, commercial strategy, and market analytics to the role.
Hassan joins the team from Hilton’s Revenue Management Consolidated Centre, where he oversaw a multi-property portfolio including Waldorf Astoria Ras Al Khaimah and DoubleTree by Hilton Business Bay. He has a proven track record of driving profitability and leading cross-functional commercial teams. A participant in Hilton’s elite SHINE leadership program, Hassan is recognised for his strategic insight and commitment to operational excellence.
“We are thrilled to welcome Hassan to the DoubleTree by Hilton Jumeirah Beach family,” said Elif Yazoglu, General Manager. “His deep understanding of the regional market and innovative approach to commercial leadership will be instrumental in driving continued success for our property.”
In his new role, Hassan is set to lead the commercial strategy across all segments, focusing on enhancing top-line growth, strengthening market positioning, and fostering a high-performance culture within the commercial team.
