About Us

Dubai College of Tourism (DCT) is fully owned by Dubai Corporation of Tourism and Commerce Marketing. Its mission is to drive professional excellence by training students in line with international qualification standards to cultivate talent Dubais tourism sector with the skills, attributes and behaviours aligned to the unique Dubai brand. DCT is a vocational college emphasising practical education in five faculty areas: Tourism, Hospitality, Retail Business, Events and Culinary Arts. Delivering certificate and diploma courses, in alignment with UAE National Qualifications Framework, designed to help young students (both expat and Emirati) to discover their potential and gain practical experience through on-the-job training, internships and work placements. With its strong industry connections, DCT is committed to assisting all of its students in securing roles in Dubai’s growing tourism industry.

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Foundations of Hospitality Marketing

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Course Specialization : Hospitality Sales & Marketing

Program Level : Certificate Course

Mode of Study : Distance/Correspondence

Location : Dubai/United Arab Emirates UAE

Minimum Education Required: High School

Posted : 31 Dec 2024

Duration : 4 Hours

Fees : Free Course

Website : Go To Website

Description

This course is designed to provide you with a basic understanding of Marketing and its application in the hospitality industry. In this course you will learn the meaning of Marketing in Hospitality; focusing on understanding customers and their decision making processes. The course offers a wide spectrum of knowledge on the main characteristics of a marketing plan and how to develop traditional and digital marketing strategies.