Dubai Summer Surprises Invites Shoppers to Rediscover Dubai this Year

Dubai, United Arab Emirates, 27 July 2020:The surprises keep coming, as Dubai Summer Surprises (DSS) launches an exciting campaign to give residents and visitors the chance to experience the world-class hospitality that Dubai is famous for.Rediscover Dubaiinvolves over 100 of the citys best hotels and resorts offering free nights, redeemable from September to December, upon a minimum spend at some of the leading malls and attractions this summer.

Until 31 August, shoppers who spend more than AED500 a day at select locations will receive a Rediscover Dubai hotel voucher entitling them to three nights for the price of two, or five nights for the price of three, on stays from 1 September to 31 December at participating hotels. If shoppers spend AED1,000 they will receive two vouchers, AED1,500 they will receive three vouchers, and so on. With over 100,000 vouchers to be distributed throughout the DSS period a huge portion of residents and visitors will get access to enjoy the incredible getaway destinations across the city. Its really that simple!

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, said: The Rediscover Dubai campaign was created to drive footfall to the citys hotels, malls and attractions from now until the end of the year. We received a tremendous response from our hotel, retail and leisure partners who have come together with the single goal of reviving Dubais tourism economy. The program is a great pull for residents and overseas visitors to experience Dubais exceptional hotels during what is usually the busiest period for the industry. We are committed to supporting the local tourism sector and it is our hope that Rediscover Dubai generates great demand and enjoyment of the citys hotels to ensure their full recovery by the close of this year.

The participating malls and attractions include At the Top, Burj Khalifa, Dragon Mart, Discovery Gardens Pavilion, Dubai Aquarium Underwater Zoo, Dubai Ice Rink, The Dubai Mall, Dubai Marina Mall, E-Kart Zabeel, Festival Plaza, Ibn Battuta, Jumeirah Park Pavilion, KidZania Dubai, La Perle, Mercato Mall, Oasis Mall, Nakheel Mall, The Point, Reel Cinemas and VR Park.

Upon visiting and spending at these amazing retail and leisure destinations across the city, shoppers need to visit the customer service counters on the same day and present one receipt or multiple receipts from one mall or attraction totalling AED500 to avail their voucher.

The Rediscover Dubai vouchers are fully transferable making it the perfect gifting opportunity for loved ones.

For more information and to view a full list of participating hotels, please visitwww.RediscoverDubai.aeand @dsssocial.

The 23rd edition of Dubai Summer Surprises (9 July - 29 August 2020) is part of Dubais annual Retail Calendar that features major retail-based festivals, mega sales and exclusive retail experiences and attractions.

Dubai Summer Surprises 2020 is supported by key sponsor RAKBANK and MasterCard and strategic partners which include Emaar (The Dubai Mall), Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Al Futtaim Group (Dubai Festival City Mall), Nakheel Malls (Ibn Battuta Mall, The Pointe, Nakheel Mall, Dragon Mart 2), Al Zarooni Group (Mercato Shopping Mall), Meraas (City Walk, Boxpark, The Beach, The Outlet Village, Al Seef, La Mer), Emirates Airline, Dubai Duty Free, AW Rostamani Group, Enoc, National Food Products Company and Etisalat.

To see the full calendar of events, please visitwww.dubaisummersurprises.comand @DSSsocial on social media.

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About Dubais Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the worlds leading tourism destination and commercial hub, Dubai Tourisms mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubais tourism sector. It markets and promotes the Emirates commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

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About Dubai Festivals and Retail Establishment

The Dubai Festivals and Retail Establishment (DFRE), an agency of Dubais Department of Tourism and Commerce Marketing, is responsible for developing Dubais retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.