Rixos Premium Dubai Unveils Bold New Chapter with ‘Live Bold’ Experience

Dubai, UAE (May 2025): Set against the vibrant backdrop of Jumeirah Beach Residence, Rixos Premium Dubai is where high-energy city living meets beachfront luxury. With a fresh take on modern indulgence, guests are invited to Live Bold — unlocking exclusive perks, curated experiences, and unapologetic flair at every turn. From stylish stays to skyline views, every moment is designed for those who crave flavour, thrill, and unforgettable escapes.

Stay Bold

Soaring 35 stories above JBR with panoramic views of the Arabian Gulf and Ain Dubai, Rixos Premium Dubai is home to 414 rooms and suites designed for those who like their stays with a side of wow. Book a minimum of three nights and enjoy complimentary access to the world’s largest waterpark — a bold bonus to your escape. Suite guests take it up a notch with Godiva Café tea-time and round-trip airport transfers on the house. From the Deluxe King Room’s sleek comfort and floor-to-ceiling views to the Two-Bedroom Premium Suite’s expansive layout and Palm-facing panorama, every space is crafted for elevated, effortless living.

Enjoy Bold

Situated in one of the city’s most sought-after destinations, Rixos Premium Dubai is your gateway to exploring Dubai’s sun-kissed shores, hidden gems, and buzzing nightlife. Enjoy seamless access to shopping and dining along The Walk at JBR, plus once-in-a-lifetime adventures like skydiving, water sports, desert safaris, and world-class golf, all just moments away. What’s more, never miss a workout with Exclusive Sports Club’s host of guided sessions, ranging from CrossFit and TRX to Pilates and yoga.

Dine Bold

Rixos Premium Dubai’s dining scene offers flavours just as bold as its zest-for-life spirit, with a dining concept catering to every mood. At the centre of its diverse offerings, Turquoise Restaurant is the property’s open buffet dining concept, serving authentic Turkish and global flavours. Alternatively, Asil Restaurant dazzles with vibrant Arabesque flavours, Ammos channels breezy Greek island vibes, Luigia serves hearty Italian classics, and Black Tap Craft Burgers & Shakes brings the fun with gourmet burgers and a lively atmosphere

Another gem is Godiva Café, where guests can unwind and savour every moment with decadent desserts, artisanal chocolates, and expertly brewed coffee. As the cherry on top of your refined getaway, guests staying in a suite can relish an exquisite tea time experience here, accompanied by signature treats and a choice of hot beverages.

Relax Bold

Maintaining the perfect balance between play and relaxation, Rixos Premium Dubai also allows ample opportunities to unwind and recharge. By day, sun worshippers can bask in the summer glow by the pool at Azure Beach with a cocktail in hand, or cool off with a dip in the sea. Meanwhile, the award-winning Naturelife Spa offers a variety of signature massages, traditional hammam, and Asian-inspired beauty rituals, all rooted in nature.

Party Bold

After dark, the energy at Rixos Premium Dubai shifts into high gear, revealing its own vibrant nightlife scene. Lock, Stock & Barrel sets the tempo as Dubai’s ultimate party bar, teeming with live music, unmissable brunches, and mouthwatering bites to fuel every moment of revelry. STK is equally beloved by the city’s night owls, seamlessly blending a modern steakhouse experience with the energy of a chic lounge.

Live the city like never before - bold, curated, and unapologetically stylish. Book your stay at Rixos Premium Dubai and unlock a world where every experience is powered by flair, fuelled by energy, and crafted for those who don’t just visit Dubai - they feel it.

When: Ongoing

Offer: Book a minimum stay of three nights in a room or suite and unlock exclusive benefits

• Room Benefits: Complimentary tickets to the world’s largest water park
• Suite Benefits: Complimentary tickets to the world’s largest water park, tea time experience at Godiva Café, and round-trip airport transfers. In addition to Breakfast in-room dining until 12 am.

For more bookings and more information, please call 04 520 0000 or email reservation.premiumdubai@rixos.com or visit https://allinclusive-collection.com/en/hotel/rixos-premium-dubai-jbr

About Rixos Premium Dubai 

Located in the heart of Jumeirah Beach Residence (JBR), Rixos Premium Dubai is a chic, luxurious 5-star hotel with striking glass architecture that stands tall against the vibrant backdrop of Dubai’s skyline and the azure waters of the Arabian Gulf. The hotel is ideally situated for leisure travellers, offering easy access to some of Dubai’s most iconic attractions, such as Ain Dubai, the bustling Dubai Marina and Bluewaters Island. 

Rixos Premium Dubai features 414 elegantly designed rooms and suites, all equipped with modern amenities and floor-to-ceiling views. Guests can indulge in a culinary journey at the hotel’s diverse dining venues, including an open buffet concept, Turquoise for international and Turkish cuisine, Ammos for Greek delights, and Asil, offering Moroccan, Lebanese, and Turkish flavours. For a more relaxed experience, visitors can unwind at Azure Beach, the hotel’s exclusive beach club, or choose from seven à la carte restaurants and bars, including Black Tap, Lock, Stock & Barrel, and STK Steakhouse.     

Wellness enthusiasts will find a sanctuary at the Naturelife Spa, an award-winning Turkish-inspired spa offering luxurious treatments, a traditional hammam, steam rooms, and saunas. Fitness fans can maintain their routine with sports activities with professional trainers at the our Exclusive Sports Club or enjoy the Jungle Gym during the cooler months. Families are also well catered for with the Rixy Kids Club, which offers daily activities, interactive games, and engaging shows designed to keep children entertained in a safe and nurturing environment.

ABOUT RIXOS HOTELS

Established in 2000, Rixos is one of the world’s fastest-growing luxury hotel chains specialising in luxurious all-inclusive holidays. At the heart of every Rixos hotel is a revitalising wellness spa with an authentic Turkish Hammam, renowned for its unique selection of spa rituals, revolutionary entertainment programme, one-of-a-kind children’s edutainment programme at Rixy Kids Club and action-packed challenges at Exclusive Sports Club. Each hotel offers a distinctive variety of restaurants and bars, an exciting entertainment and sports schedule, and a diverse range of lavishly appointed rooms and suites. 

Each Rixos hotel in Turkey, the UAE, Russia, Croatia, Egypt, Kazakhstan, Qatar and Saudi Arabia is a genuinely inspiring location due to its best-in-class facilities, dining options and entertainment venues. The award-winning Rixos Hotels have received global recognition from distinguished professional bodies, including the American Five Star Diamond Award, Conde Nast, World Travel Awards, Haute Grandeur Global Awards and TripAdvisor.

Rixos Hotels currently operates six hotels in the United Arab Emirates: Rixos Premium Dubai in JBR and Rixos The Palm Dubai Hotel & Suites in Palm Jumeirah in Dubai, Rixos Bab Al Bahr and Rixos Al Mairid Ras Al Khaimah in Ras Al Khaimah, and Rixos Premium Saadiyat Island and Rixos Marina Abu Dhabi in Abu Dhabi.

Rixos Hotels is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Formed in 2021, Ennismore is a joint venture with Accor, which holds a majority shareholding.