Nuran Kilani Appointed Chief Operating Officer at L’AZURE Hospitality
New leadership marks a strategic step forward as L’AZURE Hospitality accelerates its expansion across key international markets.
NEOM, Saudi Arabia – [June 25th 2025] — Tabuk Investment and Tourism Company (TIT), a visionary developer of hospitality experiences across Saudi Arabia and the region, is proud to announce the appointment of Nuran Kilani as Chief Operating Officer (COO).
As COO, Kilani will lead operations across TIT’s portfolio, including its flagship brand L’AZURE Hospitality, with a mandate to scale sustainable guest experiences, drive cross-departmental collaboration, and expand the group’s regional footprint across NEOM, Riyadh, and Dubai. Her promotion signals TIT’s continued commitment to hospitality that is innovative, culturally immersive, and future-forward.
Kilani previously held the position of Group Commercial Director, where she was instrumental in shaping the creative and strategic identity of L’AZURE Hospitality. Her leadership across branding, market positioning, and experiential design contributed to the success of several high-profile launches and acquisitions, marking TIT as a brand to watch in the evolving Middle East tourism landscape.
“Nuran’s journey with TIT has been defined by bold thinking, creative excellence, and a deep understanding of guest-centric hospitality,” said [Khader Qasem], CEO of TIT. “Her elevation to COO brings that vision into the heart of our operations as we continue to grow in scale and purpose.”
This transition comes at a pivotal moment in the Kingdom’s tourism evolution, as TIT accelerates its contribution to the goals of Vision 2030. Kilani’s appointment is a testament to the rising influence of women leaders in shaping the narrative of modern Middle Eastern hospitality.
About Tabuk Investment and Tourism Company (TIT)
TIT is a leading hospitality development firm committed to redefining tourism through innovation, local authenticity, and strategic regional growth. Its signature brand, L’AZURE Hospitality, offers elevated guest experiences rooted in culture, design, and sustainability.
About L’AZURE Hospitality
L’AZURE Hospitality, the hospitality division of Tabuk Investment & Tourism Co., is crafting elevated guest experiences that seamlessly blend luxury, sustainability, and authentic Saudi heritage. Each L’AZURE property is characterized by its refined design, thoughtful service, and a deep connection to the Kingdom’s rich cultural and architectural identity.
L’AZURE’s growing portfolio showcases our commitment to excellence in some of Saudi Arabia’s most visionary destinations. Our signature projects include the Royal L’Azure Resort, a 290-key luxury escape. L’Azure Beach and Resort offers 400 keys, while Madar Resort provides a 350-key wellness-focused retreat. For long-term and business travelers, In Al Ula, L’Azure’s presence includes the L’Azure Executive Residence, a 68-key property tailored for long-term and business travelers. Furthermore, the brand plans to expand into Riyadh (KSA), Dubai (UAE) extending its distinctive hospitality ethos to the capital.
