Accor Continues Expansion of its Luxury Footprint in the Kingdom of Saudi Arabia with Signing of New Sofitel Property in Madinah

Accor, a world-leading hospitality group with over 420 hotels across India, Middle East, Africa and Turkey, continues to expand its luxury footprint in the Kingdom of Saudi Arabia, with the signing of its first Sofitel property in the Holy City of Madinah, scheduled to open in 2023. With plans to revamp and rebrand under the Sofitel marque next year, the hotel will continue to operate under white-label while it undergoes a comprehensive renovation to position it at the pinnacle of the luxury market in Madinah.  Upon completion of the revitalization works, the hotel will stand out as a beacon of modern luxury and French savoir-faire, blending the brand’s unique sense of joie de vivre with the very best of the locale.

Partnering with Waqf Sheikh Abdul Bari al-Shawi, represented by the principal of Sheikh Hamza al-Shawi, the hotel ownership is part of a joint charitable entity that donates a portion of its annual profit to treat patients in need in Madinah.

“The agreement reinforces and advances the humanitarian message the Waqf stands for. We could not think of a better group to collaborate with than Accor and look forward to a successful partnership in the coming years,” mentioned Sheikh Hamza al-Shawi, Principle and representative of the Waqf.

The hotel boasts a landmark location in the centre of Madinah, a short walk from the northern entrance of the Al-Masjid an-Nabawi. The property features 469 keys, including the most luxurious suite in Madinah, two- and three-bedroom suites, three dining outlets, an executive lounge, two meeting rooms and a fitness centre with a gym.

“The hotel is another great addition to our luxury portfolio in the Kingdom and the region overall”, says Mark Willis, CEO of Accor India, Middle East, Africa & Turkey. “The new Sofitel Madinah is set to become the ultimate choice for travellers, including those partaking in the annual Islamic pilgrimage, that are looking for unparalleled luxurious hospitality while being strategically located, minutes away from key Holy landmarks.”

The signing of this milestone project further strengthens Accor’s already dominant position in the religious markets of Madinah and Makkah, providing guests with an unparalleled and diverse offering when visiting the Holy Cities.

Accor currently operates 40 properties (14,660 keys) in Saudi Arabia with a pipeline of 42 properties (10,864 keys).

About Accor

Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. Members benefit from the company’s comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.