Cluster F&B Sales and Marketing Manager

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Cluster F&B Sales and Marketing Manager

ACCOR

Company Description

Tbilisi Philharmonic & Tbilisi Saburtalo Hotels by Mercure & ibis Styles Tbilisi Center - All 3 hotels are managed by Accor, one of the world's leading hotel operator. We focus on developing and offering advancement opportunities to our employees. Join us and be part of a team that provides memorable Hospitality experience!

Job Description

Responsibilities:

• Drive the development and execution of integrated sales and marketing strategies for all F&B outlets across a cluster of three hotels (restaurants, bars, lounges, terraces, in-room dining, and banqueting).
• Proactively conceptualize and launch innovative campaigns, thematic promotions, and guest-centric events to enhance outlet visibility, increase footfall, and maximize revenue.
• Collaborate with Executive Chefs and F&B leadership to shape menu positioning, product storytelling, pricing strategy, and seasonal offerings, ensuring market alignment and brand consistency.
• Oversee all marketing channels-digital, social, print, on-property, and PR-with tailored messaging for each outlet and audience segment.
• Lead the creation of both online and offline marketing assets, including branded content, promotional materials, event collateral, and venue signage.
• Identify and secure strategic partnerships with lifestyle brands, media outlets, influencers, and local institutions to amplify reach and brand equity.
• Monitor market trends, competitor activity, and guest feedback to refine offerings and develop new concepts.
• Coordinate with hotel operations and revenue teams to ensure marketing initiatives are aligned with business objectives and operational capabilities.
• Manage the marketing budget and agency relationships, ensuring cost-effective deployment of resources and clear ROI tracking.
• Consolidate reporting on campaign performance, outlet-level sales uplift, guest engagement, and brand KPIs across the cluster.

• Minimum 5 years of experience in F&B marketing and sales, with at least 2 years in a multi-outlet or multi-property (cluster) environment.
• Strong background in concept development, lifestyle marketing, and experiential campaign delivery within the hospitality or upscale F&B sector.
• Demonstrated ability to lead promotions that drive both top-line revenue and brand engagement.
• Experience in managing digital platforms, offline media, content creation, and performance analysis.
• Solid track record of cross-functional collaboration with culinary, operations, and revenue teams.
• Previous experience with menu marketing and event-driven sales campaigns is essential

• Bachelor's degree in Marketing, Hospitality Management, Communications, or Business; Master's degree is an advantage.
• Exceptional creativity, initiative, and commercial acumen.
• Strong knowledge of digital marketing platforms (Google Ads, Meta Business Suite, Mailchimp, etc.) and basic graphic/content tools.
• Excellent verbal and written communication skills in English; additional language skills are a plus.
• Proficient in marketing analytics, budgeting, and CRM/reporting tools.
• Familiarity with hospitality tech stack (POS, booking engines, loyalty systems) is preferred.