Digital Marketing Executive

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Digital Marketing Executive

NOVOTEL

Company Description

Novotel Perth Langley offers modern 4.5-star accommodation in Perth's CBD, overlooking Langley Park and the Swan River. The hotel features 256 spacious rooms, a fitness centre, and six versatile event spaces for up to 600 guests. Guests enjoy all-day dining at Sen5es Restaurant and Wine Bar, and traditional fare at Fenians Irish Pub. Located within the Free Transit Zone and close to Perth's top attractions, Novotel Perth Langley is ideal for business, leisure, and family stays.

Job Description

Are you a creative marketer with a flair for digital strategy and content creation? We are seeking an energetic Marketing Executive to drive visibility, growth, and engagement for Novotel Perth Langley, including Accommodation, Groups, MIC, Fenians Irish Pub and Sen5es Restaurant and Wine Bar.

This role is perfect for someone who thrives in a fast-paced environment, enjoys collaborating with diverse stakeholders, and has a passion for hospitality and hotel and events marketing.

About the Role

Reporting directly to the Director of Sales & Marketing, you will lead integrated marketing efforts across digital and traditional channels to elevate our brand presence and deliver measurable growth.

You will be hands-on in managing our social media, digital distribution, CRM, and promotional campaigns while supporting strategic initiatives and events that showcase our hotel and outlets.

Key Responsibilities

• Social Media & Content: Develop, schedule, and analyse engaging posts; manage influencer activity.
• Web & Digital Distribution: Maintain and optimise hotel microsites, OTAs, and Google Business listings.
• CRM & EDMs: Craft and deploy campaigns to promote rooms, events, and F&B offerings.
• Design & Collateral: Create digital and print assets aligned with hotel and Accor brand guidelines.
• Campaign Planning: Collaborate on annual promotional calendars and manage campaign rollouts, including photoshoots.
• Partnerships & Collaboration: Work with internal teams and external partners to maximise visibility and engagement.
• Ad Hoc Projects: Support loyalty campaigns, new platform rollouts, and seasonal promotions.

• Tertiary qualifications in Marketing, Communications, or related field (preferred).
• Experience in digital marketing, social media management, and campaign delivery.
• Strong understanding of SEO, SEM, paid media, and CRM platforms.
• Creative eye for design and brand storytelling (Adobe Creative Suite experience advantageous).
• Strong organisational and project management skills with attention to detail.
• A proactive, collaborative, and solutions-focused mindset.

• The opportunity to be part of a global hospitality brand (Accor) with strong career pathways.
• A creative, collaborative, and supportive team environment.
• Discounts on accommodation, dining, and experiences across the Accor network.
• Professional development opportunities and access to global resources.