Digital Marketing Manager

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Digital Marketing Manager

ACCOR

Company Description

At Pullman Singapore Hill Street - our world is your playground; where playfulness meets peak performance, creativity meets innovation, business meets success.

The 350-room hotel will feature a rooftop bar and executive lounge with sweeping views over Fort Canning, the Singapore River, and St Andrew's Cathedral, along with a vibrant lobby, health and fitness centre and pool.

At Pullman Singapore Hill Street, we don't do ordinary. We challenge the status quo, redefine hospitality with seamless, fun, cool and smart interactions. #BELIMITLESS

Pullman is the high-end international brand of the Accor group, mainly targeted at cosmopolitan travelers who have wide connections and enjoy combining work and pleasure.

Accor is a world leading augmented hospitality group, with over 40 brands and more than 5,300 hotels all over the world. Come join us to make the world more welcoming, caring and inspiring.

Job Description

Primary Responsibilities

• Drives digital marketing plans for the hotel & 3 F&B outlets
• Assists to strategize and execute the hotel's digital marketing communication plan and campaigns on a timely manner.
• Ensures high performance on digital campaigns through effective data analytics. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Supports corporate (Accor) and brand on digital marketing initiatives.
• Supports hotel's operations with cross marketing opportunities, leveraging on hotel and brand databases.
• Management of hotel's websites & microsites and all customer touch points.
• Manages vendors to ensure delivery of website enhancements and best-in-class customer journeys
• Manages content for hotel main website, microsite, email marketing, display advertising and standalone websites for Food and Beverage outlets, as well as OTAs.
• Ensures SEO and SEM synergies across all websites.
• Drive e-commerce through data analytics and marketing strategies.
• Works hand in hand with Revenue Management & marketing team on management of OTAs communications.
• Oversees collaborations and maximises marketing opportunities in the premium/lifestyle segment, ensuring accurate and timely communications onto platforms.
• Drives social media awareness
• Manages, supervises and/or create content for hotel's social media platforms and drive engagement.
• Management of social media agencies to ensure optimisation of content engagement.
• Identifies potential social media influencers and executes programme to drive hotel's awareness in the social media space.- Manages hotel's online Reputation
• Oversees online reputation management through reviewing responses for hotel across multiple platforms in a timely manner.

• Reviews and identifies digital partnership opportunities to support hotel's operations and business objectives.
• Manages digital reporting tools for hotel and communicates reports internally as well as supervising action plans for improvements where needed.
• Performs any other duties and responsibilities that may be assigned.

• Bachelor's degree in Management, Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, E-Commerce / Digital Marketing, preferably in the hospitality or lifestyle industry. Excellent English, both verbal and written
• Strong knowledge of SEO, SEM, social media marketing, content creation, and proficiency in analytical tools such as Google Analytics, Google Search Console and META Business, etc,.
• Strong understanding of current digital marketing concepts, strategy and best practices
• Strong project management skills with the ability to handle multiple priorities.
• Excellent copywriting, storytelling, and visual communication skills
• Experience working with marketing partnerships and brand collaborations is a plus
• Based on the needs of the job, he/she may require to work beyond normal working hours, PH and weekends

• 5-day Work Week.
• Duty Meals are provided.
• Heartist F&B Discount and/or Preferential Room Rates at worldwide Accor Hotels.
• Flexible Benefit - Dental/Optical/Vacation Expenses.
• Comprehensive Medical & Insurance Coverage.
• Local/Overseas Career Development & Growth Opportunities.