Marketing & Communications Executive

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Marketing & Communications Executive

SOFITEL

Company Description

Sofitel Singapore City Centre, an iconic hotel which opens in October 2017 will form part of a mixed-use development at Tanjong Pagar Centre, a multi-billion dollar development, which will become Singapore's tallest building at 290 meters set around landscaped parkland and direct MRT station access.

The 223-room Sofitel Singapore City Centre will offer chic designed rooms, 4 Food and Beverage options, a ballroom, and several meeting rooms, fitness and pool facilities.

Job Description

• Manage all hotel digital marketing channels including producing content for social media, as well as developing and maintaining an e-marketing calendar for promotional purposes.
• Undertake the production of hotel and promotional collaterals including, but not limited to, posters, flyers, digital signage and brochures.
• Liaise with various agencies on the production of collaterals, advertising and online materials.
• Manage all paid media expenditure from creative to production to appearance and post-campaign assessment.
• In charge of all areas of design activities from conceptualization to production of marketing promotions in the areas of F&B, rooms, meetings, weddings, catering collaterals, marketing and promotional materials and show case displays.
• Coordinate hotel advertisements, barter deals and sponsorships.
• Organise and oversee the hotel's photoshoots and filming requests.
• Monitor media mentions and maintaining a library of hotel clippings.
• Conduct media site inspection and hotel tours.
• Researching and analysing competitors and competitor activity, identifying new opportunities.
• Work closely with Corporate Office to ensure consistent application of brand guidelines for all marketing communications collaterals, hotel amenities, signage, etc.
• Actively solicit opportunities with media and corporate partners with similar target audiences to develop mutually beneficial promotional opportunities.
• Manage and develop the hotels' online reputation including microsite, brand website, third party content and online partnership platforms.
• Manage the hotels' media databases and communicate regularly regarding promotions and events.
• Assist with the creation and implementation of all hotel and F&B promotional plans.

• Bachelor's degree or equivalent in marketing, mass communication, communications, public relations.
• Experience in digital marketing, marketing communications, public relations, social media marketing or communications in a 5-star luxury environment advantageous.
• Projects professional image at all times through personal presentation and interpersonal skills.
• Initiates contact and establishes rapport easily.
• Strong conceptual abilities. Creative and able to turn work around quickly to meet deadlines.
• Has the ability and willingness to undertake further development.
• Exceptional people and communication skills.
• High level of attention to detail.
• Good organisational and time management skills.
• Excellent command of written and spoken English.