Senior Social media & Influence manager Midscale ENA - CDD

Salary Details

Salary Description: Competetive Salary Offered

Job Description For Senior Social media & Influence manager Midscale ENA - CDD

ACCOR

Company Description

At Accor, we are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Job Description

5 months contract - maternity leave replacement

This position covers the responsibility of Social Media in the defined countries in appliance of brand strategies .

He/she ensures the operational deployment of these services, regardless of the approach chosen: community, advertising, e-influence, events or organic.

He/she works under the supervision of the VP manager Marketing Midscale ENA.

He/she manage the Junior social media manager Midscale ENA.

This role will manage the social media strategy for ENA, with an expertise support approach on Iberia, Mediterrannee & North Africa zones & a action management approach on UK, Benelux, Dash & France zones.

MAIN TASKS:

-Develop a Social Media expertise & similar strategy on the ENA countries. Know the aspirational targets and current customers to create appropriate Social Media action plan that meet the expectations of customers and prospects.

-Promote a clear and differentiating image of the brands in order to reinforce their awareness and their attractiveness.

-Act as the interface for all communication issues with cross-functional departments (strategic marketing, internal communication, partnerships, press relations, etc.)

MAIN ACCOUNTABILITIES :

- Discuss and co-create with the team the Social Media strategy, objectives and KPI. Following alignment with Brand leader, supervise the agency briefs and deployment of the action plan based on a budget allocation, across paid, earned and owned social media channels (social media & influence actions).

-Supervise the management of the social media / influence agency for the run and the OPs (weekly / daily update, validation of elements, brief, follow-up, ...)

-Supervise & share with the internal team the tracking and analyses (paid, earned and owned) media KPIs and follow up Customer Experience with given Tools (Sprinklr, etc.).

-Be the entry point forGlobal Social Media contacts and cascade strategy and concepts in the defined countries

-Be the entry point tosupport others teams & partners about social media & influence

- Supervise and plan organization to provide Social Media guidelines and support actions to the hotels

- Keep yourself update on the latest news, trends, platforms updates, etc. and be the entry point for Partners such as Social media platforms (Tiktok, Snapchat, ...).

Qualifications

-Being able to work independently and act self-responsible

-Team spirit and keen to co-create

-Perfect analytical and organizational skills, being structured and process oriented

-Sensitivity to new technologies

-Familiar with working in an international surrounding

-Creative, passionate and problem solver

-Curiosity, interest to learn and share knowledge

Additional Information

Formation : Mastery of communication techniques on social networks and associated web tools, as well as the sector's CMS: e.g. knowledge of social media scheduling software, ...

In depth knowledge of customer journeys and a clear vision of the contribution of digital touch points to the brand and its interaction with consumers

Proven ability of managing projects

Able to work in a fast-paced environment with a strong capacity for adaptability and the ability to bounce back: perfect ability to take a step back in order to analize the situation with a calm approach.

Proven ability with monitoring metrics

Experience with Content Production

Excellent communication skills (written / oral)

Experience on travel, tourism & hospitality market is a plus.